Skip to main content
Instapage

Top 10 YouTube Ads In June: Arnold Schwarzenegger Prank Wins The No. 1 Spot

Last month’s top video ad on YouTube was a spot from Omaze.com featuring Arnold Schwarzenegger. Aimed at raising funds for after-school programs, the video featured Schwarzenegger as The Terminator, pranking fans who thought they were posing with a wax statue.

YouTube’s ad leaderboard for June also included three newcomers: Dunkin Donuts, OxiClean and Hearthstone.

Edging in at No. 9, Oxiclean’s ad was produced in collaboration with BuzzFeed, showcasing how cleaning has changed through the years. Video game creator Hearthstone made it all the way to the No. 3 spot for its debut appearance.

Both Apple and Google made it into the top ten list as well: Apple winning two spots with ads filmed using an iPhone 6, and Google at No. 5 with an ad promoting “Google My Business.”

According to YouTube, June’s top ads generated a combined 47.9 million views, and more than 73 million minutes of total watch time.

Top 10 YouTube Ads in June

1. After-School All-Stars: Arnold Schwarzenegger Prank

2. Dove: First Fatherhood Moments for Father’s Day

3. Hearthstone: Substitution

4. Samsung Mobile: Galaxy S6 Edge Display

5. Google: Google+ Building a Proud Community with Google My Business

6. Apple: Shot on an iPhone 6 by Antoine D.

7. Dunkin’ Donuts: Gronk and Big Papi Summer Chill Hit Single ‘Sippin’

8. Apple: Shot on an iPhone 6 by Cielo D.

9. OxiClean: How Cleaning Has Changed Through the Years

10. Ford: Ford GT Returns to Le Mans



via Marketing Land

Comments

Popular posts from this blog

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

What will happen to influencer marketing if Instagram ‘Likes’ go away?

In April, app researcher Jane Manchun Wong discovered Instagram was testing removing “Like” counts on posts. At the time, an Instagram spokesperson told TechCrunch it was not a public test, but an internal prototype and that the company was “exploring” new ways to reduce pressure on Instagram.The possibility that Instagram – a primary platform for influencer marketing – may potentially eliminate “Likes” could impact the influencer community, causing brands to question whether or not an influencer has enough sway to contribute to the brand’s marketing efforts. Without an outward facing metric such as “Likes,” influencers would have to rely on other resources to prove their content is worthwhile – once such resource: influencer marketing agencies.Good news for agencies“I do see it as a good thing for influencer marketing agencies and platform providers,” said Leah Logan, VP of media product strategy and marketing for Collective Bias.Logan’s influencer marketing agency works with a numbe…