Google’s been acquired. Its new owner is called Alphabet, a palace coup pulled off by Google cofounders Larry Page and Sergey Brin. Page becomes CEO of the new Alphabet; Brin his president and Sundar Pichai, formally senior vice president of products at Google, takes over as Google CEO.
Our company is operating well today, but we think we can make it cleaner and more accountable. So we are creating a new company, called Alphabet. I am really excited to be running Alphabet as CEO with help from my capable partner, Sergey, as President.
What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.
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via Marketing Land