Skip to main content

500 Startups At MarTech: 10 Tools You Need For Your Marketing Stack


Are you looking for free or low-cost tools that will dramatically change how you market online?

This week at MarTech Europe, Matt Lerner, Distro partner for 500 Startups in London, shared 10 of the best tools that his organization’s growth hackers use for marketing.

500 Startups is a Silicon Valley-based venture firm and accelerator for technology startups. Over the last five years, it’s invested in more than 1,200 companies across 50-plus countries.

One of the secrets behind the company’s success is its team of marketing growth hackers who help startups gain traction through smart tools and techniques. These same tools could potentially be applied to your own online marketing projects to help get results faster and within budget.

Matt Lerner

Matt Lerner of 500 Startups.

The following is a rundown of the tools that Lerner discussed:

Breakdown of tools

1. BuiltWith

BuiltWith analyzes websites and displays a list of the technologies used.

They have a database of more than 250 million websites.

You can enter in one website name or run a filtered report on a group of them.

Understanding what technology your potential customers or competitors are using is very useful. You can generate some potential leads, and you can also analyze trends in terms of typical technology used.

2. is a free tool for scraping content from websites.

For example, if you wanted to grab a group of Twitter addresses, instead of typing them in, you could use to grab them as a CSV.

No coding skills are required.

3. AdEspresso

Facebook has quite a good advanced ads tool called Power Editor.


If you want a more advanced tool for Facebook ads, AdEspresso is an excellent tool. It allows you to do very advanced multivariate testing and automated design.

You can also do advanced testing in creative, audience demographics, time of day and ad location (mobile, Web and more).

4.Monitor Backlink

If you are doing link-building campaigns to help with ranking on Google, you’ll need to monitor the status of backlinks — for example, new backlinks you gained, what you lost, which ones are good/bad and so on.

Monitor Backlinks does all this monitoring and more.

5. BuzzSumo

BuzzSumo is a really useful content research tool.

When you’re creating content based on a topic, you can research to find similar content based around the same theme. You can find the most shared content related to that topic and use this information to help you produce the best content, headlines and so on.

6. Hotjar

Hotjar is website-tracking tool that can track activity such as:

  • Heatmaps
  • Individual session recordings
  • Funnel and exit tracking
  • Form analytics
  • Polls and Surveys

7. UserTesting

UserTesting provides a community of people willing to test out your software based on your instruction.

This independent view from someone who probably has never seen your product before is extremely valuable.

8. Unbounce

Unbounce is a fantastic tool for quickly creating landing pages. You select a template, customize it and publish.

You can also easily set up split testing on the different variations of the tool and adjust based on results.


Drag your list of emails into Kickbox, and it validates your emails.

By sending approved emails, you’ll improve open rates, reduce bounce rates, have fewer chances of getting blocked and experience many other benefits.


Send a copy of your email, and they’ll let you know if it’s likely to get flagged as spam and will provide recommendations to improve.


Being smart about the tools you use for marketing can make a massive difference to your results. Lerner shared 10 great tools — which ones are you going to try out? What tools do you use?

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…