Skip to main content
Instapage

Transactional Email Provider SendGrid Continues Its Entry Into Marketing With Launch of “Campaigns”

email_ss_1920

SendGrid, which began life as a transactional email delivery platform for apps, is today taking another step into the world of email marketing.

The Boulder, Colorado-based company is announcing Marketing Campaigns, a set of mass emailing features for customer retention, customer acquisition, newsletter communications, promos and company announcements.

The new capability is another step in the company’s march toward becoming what it calls “a multi-channel engagement platform.” When it was founded in 2009, its initial emphasis was on transactional email functions for applications, such as for account verification, password reset or purchase receipts.

In October, the company launched Threads, which provides behavior-driven email that is triggered by user actions or conditions. For instance, a new member might receive an email two days after a signup, instead of right away.

“Historically, we’ve been focused on transactions,” director of product marketing Jesse McCabe told me. “Now, we’re building out use cases.”

SendGrid says its cloud-based email platform is the world’s largest, delivering 20 billion emails monthly for about 32,000 paying customers, including Airbnb, Pandora, Hubspot, Uber, Walmart and Costco.

Users of Campaigns can employ the web interface to customize their own workflow and to segment lists for targeted emails. There are also campaign analytics, A/B testing and an API for integration with applications.

SendGrid

In 2013, SendGrid launched its Marketing Email Service, a relatively simple tool that allowed marketers to control email content for applications without having to go through developers for each change or addition. Today’s new release adds automated mass email campaign functions that marketers commonly use.

McCabe acknowledged that the email marketing space is a crowded one, with high-end competitors like Salesforce’s ExactTarget. In the functional set more in line with his company’s, he pointed to MailChimp, Constant Contact and Campaign Monitor.

SendGrid’s differentiators, he said, include better tech and customer support, a customizable workflow that doesn’t force a user into a wizard and better pricing than solutions like Campaign Monitor. He also noted that SendGrid is building on a large customer base that has been focused on transactional email and can now add email marketing from the same platform.



via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…