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Showing posts from January 1, 2015
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The Last Round-Up for 2014: Shatner takes on Twitter and the history of native ads

It’s time for the final round-up of 2014. I started doing these a few months ago and I really enjoy them, so I hope you enjoy reading them and have discovered some stories you might have missed.
We’ll begin this session with a little news:
William Shatner broke the news that Twitter was doing something fishy with their Promoted Tweets. He noticed that his Following page now includes a “promoted” follow for MasterCard even though he doesn’t follow their account. At a glance, and if you’re the kind of person who looks at who other people follow, you might think Shatner is endorsing the brand. Twitter told Mashable this has been going on since 2013 and it’s no big deal. They say it’s just another form of advertising and is covered by their terms of service. Shatner doesn’t think so.
Yes? No? Hard to say who is right and who is wrong since we’re breaking new ground here.
Going mobile; Flurry tells us that 51% of the new device activations on Christmas Day came from Apple products. Samsung cam…