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Showing posts from January 2, 2015

Is Twitter Launching An Algorithmic News Feed Feature? ‘While You Were Away’ Spotted In The Wild

The beauty of Twitter has been in the simplicity of the service. A user Tweets and that message appears in a follower’s feed, uninterrupted. This however may be changing.

A new “While you were away…” feature has begun showing up for many users that is compiling top Tweets that have occurred since a user had last signed in. This would allow for Tweets to have a longer shelf life and have the ability to gain more traction. Currently Twitter has an alert system that will notify users of important Tweets, but this new system would be a set location where the best of the best unseen Tweets would reside.

“While you were away”? Come on Twitter…ain’t nobody got anything that important to say
— Swaggy D (@wakaflockaLEN) December 4, 2014

This feature would likely be a major draw to the non-avid twitter user. Instead of having to scroll through a timeline of every single Tweet, they’d be able to glean the best content instantly. This would also be a boon for marketers like Arby…