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Showing posts from January 10, 2015
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The Complete Guide To Create And Verify Indian PayPal Account

When you start working online, you need a mode to send and receive payment. Usually you can use your credit card or debit card to make payment online but to receive Payment, you need to take help of services like PayPal, Google Wallet. PayPal has been one of the oldest and trusted service to send […]
The Complete Guide To Create And Verify Indian PayPal Account Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Friday Round-Up: LinkedIn soups up search, Pinterest talks tech and more

Hello Friday Fans! It’s time for another quick look at what’s happening in the digital marketing world.
We’ll begin with Pinterest who wants you to know that tech companies are welcome, too.

There are more than 36 million tech Pins on Pinterest and more than 2 million tech boards.

Now you’re saying to yourself, “Isn’t Pinterest mostly women? Women don’t care about new tech.”
Au contraire!

Women on Pinterest are 38% more likely to be early adopters, according to comScore. They’re also 33% more likely to have bought any consumer electronics in the last 6 months and 25% more likely to have bought a computer in the last 6 months.

If you’re working with a tech brand, it’s time to ramp up your presence on Pinterest.
Yelp would like everyone to know that the FTC has closed their investigation and won’t be filing any charges against the site. The investigation began when several people complained about Yelp’s business practices. Reading between the lines, it looks like they were being accused of sol…

Yahoo To Close Down Right Media Exchange

After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media Exchange to third parties.
AdExchanger reports that sources have told them that “Yahoo is finally shutting down the exchange for all non-Yahoo owned and operated networks and publishers.”
Lack of attention and investment by Yahoo in Right Media Exchange led to the dimming of what was once a pioneering enterprise. Yahoo acquired Right Media in 2007 give it display ad reach beyond its own network of sites. The AdExchanger article has a good rundown of the history of the Right Media Exchange’s decline over the years. Shutting it off means Yahoo’s focus will be on Yahoo Ad Exchange and the types of premium inventory that Marissa Mayer has made a priority.
The article goes on to surmise that Flurry will be filling in.
“Word is, Flurry will replace that stack and it’s about time,” an industry source told AdExchanger, noting that RMX “has been a swamp” and that ROI…

Snapchat users response to ads; ‘we like them, we really like them’

Snapchat, the app with the self-destructing message posts, has taken the big leap into ad territory. It’s a scary jump for sure – especially when your app is a hit with young people who have something to hide. Sure, they love the app but loyalty only goes so far when it appears that you’ve sold out to the corporate man.
Snapchat was very careful with their integration, creating native ads with the same look and feel of the average post. So far, they’ve come up with two options.
First up was the Brand Story; a collection of branded video clips and / or photos strung together to create a mini-movie.
Universal Pictures used this format to promote their movieOuija. It’s a fast moving jolt of creepyish images that seemed like a good fit for the audience. Some Snapchatters complained about the intrusion and a few Christian users were more upset by the content than the concept. The complaints couldn’t have been too bad because Snapchat continued serving up ads for Dumb and Dumber To and the vid…

The Mobile Majority: 60 Percent Of Holiday Traffic Came From Mobile, Says Target

Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of the traffic to its Target.com site was from mobile devices during November and December.
The company said, “Mobile traffic made up 60 percent of Target.com traffic November through December.” In its press release the company also noted other mobile milestones:

Black Friday weekend purchases made via mobile phones were 2 times higher than 2013
Cartwheel, Target’s digital coupon app, added 2 million new users over the holiday period and surpassed $1 billion in promotional sales since it launched
Target.com store-pickup orders hit a new record high on Thanksgiving Day
Store maps in Target’s new iPhone app were accessed more than 400 thousand times

Amazon, long a mobile leader, announced that “nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday. Mobile shopping accelerated as customers got later into the shopping season.”
Amazon r…

Pew Survey: Facebook U.S. User Growth Flat, But More Engaged Than Ever

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Americans’ use of social media is surging, but the results are mixed for the reigning king of the industry Facebook, according to a survey released today by the Pew Research Center.
There’s no doubt about Facebook’s continuing dominance. The Pew results, drawn from a telephone poll in September, found that 71% of U.S. online adults are users of Facebook. No other social network cracked the 30% mark. Facebook’s figure is unchanged from 2013, indicating that it’s likely going to be hard for Mark Zuckerberg’s company to gain more penetration.
On the other hand, Facebook users are more engaged than ever on the network; 70% said they use it daily, an increase of 7 percentage points over 2013. And 45% of Facebook users visit the site several times a day. Another positive sign for Facebook is that older users are still flocking to the service. Now 56% of U.S. internet users 65 and older use the network, up from 45% in 2013 and 35% in 2012. According to Pew, 31% of all…

Google Making Moves Into US Auto Insurance

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More indications that Google is set to enter the US auto insurance market are popping up. Google launched its comparison shopping site for car insurance, Google Compare, in the UK in 2012, and a US version has long been anticipated.
Forrester analyst, Ellen Carney, wrote a blog post this week about several signs that, after delays, the program could finally be launching in the US this quarter with a pilot in California. In her research, Carney found that the entity named Google Compare Auto Insurance Services Inc. is already licensed to do business in more than half the states in the US and is authorized to transact on behalf of several insurers, including MetLife, Mercury, Dairyland and a few others.
In her research, Carney also learned that the corporate treasurer for Google Compare is also authorized sell insurance on behalf of CoverHound, a San Francisco-based insurance comparison site. Carney speculates that this could be an sign that Google is preparing…