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Showing posts from January 17, 2015
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How to Migrate your Blog from Blogger to WordPress

Your blog (abc.blogspot.com) is hosted on Blogger and you would now like to move the blog from Blogger to WordPress (self-hosted) with a personal domain name like abc.com. What is the easiest way to switch from Blogger to WordPress without losing Google search traffic, page rank and your existing feed subscribers?

WordPress provides an easy one-click option for importing blog posts and reader comments from Blogger into a new WordPress blog but there’s more to migration than just transferring content. For instance:

Some of your articles on the old blogspot blog could be ranking very high in search engines for certain keywords but once you move these articles to a new WordPress blog, you will lose the organic search traffic since the permalinks (or URLs) of your blog posts will change.
People come to your blog through search engines, browser bookmarks and referrals from other web sites that have linked to your blog pages. If you migrate to WordPress, Blogger will not automatically redirect…

Two Days Before AFC Title Game, Indianapolis Colts Takes Its Website Down

With their biggest game in five years just two days away, the Indianapolis Colts have come up with a … well, let’s call it unique … online marketing plan: They’ve taken their website offline.
Rather than seeing the team’s latest news and features, information about fan rallies or links to buy team gear, visitors to Colts.com today are greeted by a short video (about 1:20 long) with a variety of Colts players offering motivational and inspirational messages in advance of Sunday’s AFC Championship game against the New England Patriots.
At the end of the video, viewers see a message that says “We’re sorry. Colts.com is currently experiencing a blue out. Colts Nation, please direct all focus to our game this coming Sunday. #BlueFriday”

Technically, the whole website isn’t down — just the home page. If you know, or search for, a link to a deeper page on the Colts website, like the season schedule, it’s still there. In the comments on Adam Schefter’s tweet — where I learned about the stunt — a…

Friday Round-Up: Twitter video ads, top trends and more

Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter.
AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like Facebook, the video will begin playing without sound but instead of playing the actual video, Twitter is going to play a 6 second preview. This could be the first 6 seconds of the full ad but it doesn’t have to be. And if you think you can’t grab people’s attention in six seconds, just watch this Vine.
If you’re thinking about buying a Promoted Video slot, Twitter just put up a blog post with suggestions on how to get the best return on your investment.
Top Trends
For those who like to ride the trending bandwagons, here are a couple of links to check out.
Think Google just published an infographic called Witness the Fitness. Here we learn that Bostonians are in to runni…

Infographic says scrollers are now touching bottom

Scrolling, scrolling, scrolling; keep those users rolling. Footers now are golden, don’t hide! Forget the olden fold rule, just use the mobile phone tools, and let this infographic be your guide!
(Extra points to anyone who sang along!)
Content Square just sent over a sweet infographic on a topic I haven’t seen covered in ages. Yes, you guessed it; the scroll.
Before the days of smartphones and tablets, web designers were warned about keeping all of the important information “above the fold”. That was a throwback to the newspaper days but it made sense. Studies showed that people didn’t like to scroll. If they couldn’t see it as soon as they hit a page, they moved on.
But it’s a new day and things have changed in two ways. First; the placement of “the fold” is no longer as constant as it was thanks to mobile.

As you can see, screen height has changed the way we view the fold. The average monitor shows 850 pixels but look at the difference between a PC monitor and a smartphone. With mobile,…