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Showing posts from January 20, 2015
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Game On: The 2015 Marketing Land #Hashtag Bowl Is Coming Soon

Super Bowl advertising season is underway, and Marketing Land is back with the fourth annual#Hashtag Bowl — our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when it comes to reaching the huge audience that watches the Super Bowl.
How Does The Marketing Land #Hashtag Bowl Work?
The #Hashtag Bowl is Marketing Land’s annual examination and commentary on how marketers are leveraging America’s premier cultural event, the Super Bowl.
Our team of marketing experts will be watching those expensive, in-game ad slots to find out which social media platforms advertisers are steering fans towards by using brand or ad-specific hashtags or by directing viewers to specific social networks.
Pre-Game Brand Marketing
In the days leading up to the big game, our editors will be on the lookout for …