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Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed to go into effect January 15, but that date has been pushed to Februrary 17, 2015. If you’ve got campaigns with “Other interests” targeting, you should plan to update those to target affinity audiences, custom affinity audiences or in-market audiences by May 15th unless you want Google to do it for you. A quick refresher of what each of those targeting features does (in Google’s words):
Affinity audiences – For brand awareness. Reach TV-like audiences on a broad scale to drive brand awareness. Custom affinity audiences – For consideration with niche audiences. Reach as many potential customers as possible with an affinity to a specific product area (for example, “Marathon runners” vs. just “Sports fans”). In-market audiences – Reach specific audiences ready to make a purchase in a specific product or service area
SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
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Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time prompted many to wonder if Facebook is becoming a challenger to YouTube. Today’s news — a tripling of views in three months — won’t diminish that talk. Of course, YouTube is still the video king. It no longer reports daily views — the most recent number I could find was 4 billion in January 2012. That number has no doubt grown since then. Currently, YouTube says more than 6 billion hours are watched monthly, which by my math is about 12 billion minutes a day. But knocking YouTube off its perch is not likely Facebook’s goal anyway. Zuckerberg said Facebook’s emphasis on video is a sign of the times. Five years ago, he said, most posts on Facebook were text with some photos. N…
Comparing Yahoo! and Apple may seem like I’m comparing oranges and. . . well. . . apples but I think it’s more like a Tale of Two Cities. Though Yahoo is still having a tough time remaining relevant, we have to give them props for being internet pioneers. In the early days, the company broke records for stock prices and there wasn’t a person on the net who didn’t visit Yahoo for search, content or webmail. But time hasn’t been good to our old friend Yahoo. Recently released Q4 reports show another decline in revenue. CEO Marissa Mayer tried to put a positive spin on it saying that the company was finally showing signs of stability. Then she pointed to the gains in mobile advertising.
“Our mobile strategy and focus has transformed Yahoo and yielded significant results. In Q4, we saw $254 million in mobile revenue, up 23% quarter-over-quarter. Across all of 2014, we saw gross mobile revenue of $1.26 billion and GAAP mobile revenue of $768 million”
Three candy brands are among those making their mark on Super Bowl-related searches this year–and one isn’t even advertising during the game. Snickers, M&Ms and Skittles are each garnering impression share with ads on Google for Super Bowl related queries, according to monitoring firm, BrandVerity, which has been monitoring terms for us since the beginning of last week. Skittles has started promoting its teaser ad on Google, and still has a relatively low share of voice, though that may change as we get closer to game day. The candy brand decided to join the fray for the first time this year, and its entry is certainly sweeter with Seattle’s Marshawn Lynch in the game. The ad campaign itself, though, is not Lynch-related. Snickers is teasing its Brady Bunch spoof starring Danny Trejo as Marsha. The ads appear to link to YouTube channel, but we’ve found they often link to the brand’s Facebook page instead. Snickers has said if the teaser gains 2.5 million social mentions, it will rel…
If you are watching the Super Bowl this Sunday, chances are you aren’t just watching television. You probably will be keeping at least one eye on your mobile device to monitor the all-important social color commentary about the game and commercials. Facebook, of course, hopes you will be doing that on Facebook and today it introduced an enticement, a dedicated hub page for Super Bowl XLIX.
Last year, Facebook said, 50 million people joined conversations about the 2014 game on its network. That’s nearly 45% percent of the total U.S. television audience of 111.5 million for the game. Even with such high activity, Facebook trails Twitter as the perceived leader for conversation about major live events. Twitter’s public default means nearly all the chatter can be seen by anyone. Facebook has been working on surfacing its public conversations, making a big effort during the World Cup last summer, for instance, and the Super Bowl hub page can be seen as part of that progression. The page is bas…