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Showing posts from January 30, 2015
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Help Wanted: We’re Hiring An Associate Features Editor

If you have journalism experience, love to edit and are familiar with the online marketing industry, we may have the perfect opportunity for you!
The Marketing Land/Search Engine Land editorial team is growing again. We’re now accepting applications for an Associate Features Editor position, which is described in more detail below.
This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock — i.e., this is not always a 9:00 a.m. to 5:00 p.m. position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing.
Associate Features Editor
The Associate Features Editor is a member of the the Third Door Media editorial team that assists the Executive Features Editor in preparing contributed content for Marketing Land / Search Engine Land’s production cycle. Part editor and part web producer, the person in this ro…

Google Revenues: $18 Billion For Q4 ($66 Billion For Year) But CPCs Down Again

Google announced full year 2014 revenues of $66 billion, which was up 19 percent vs. 2013. The fourth quarter saw revenues of $18.1 billion, up 15 percent vs. Q4 2013.
Quarterly revenues and earnings per share were a miss, based on consensus analyst estimates. Shares are down in after-hours trading.
The following are the high level numbers from the release:

Consolidated revenues: $18.10 billion. Google sites: $12.43 billion (18 percent growth). Network: $3.72 billion (up 6 percent). Other revenues: $1.95 billion (up 19 percent)
GAAP operating income: $4.40 billion vs. $4.43 billion in Q4 2013
International revenues: $10.23 billion (UK: $1.66 billion)
Paid Clicks: Were up 14 percent vs. Q4 2013 but there were some areas where they were up more. Google sites clicks were up 25 percent but network clicks were down 11 percent over Q4 2013
CPCs: Were down 3 percent. Google sites CPCs were down 8 percent but network CPCs were up 6 percent vs. a year ago
Traffic Acquisition Costs: Were up at $3.62 bi…

Top 10 2015 Super Bowl Commercials: Budweiser’s “Lost Dog” In the Lead With 7 Million Views So Far

Going on television ad metrics firm iSpot.tv’s most recent data, it looks like Budweiser is the Super Bowl advertiser to beat again this year. Released only yesterday, the brand’s “Lost Dog” Super Bowl ad has already generated 7.1 million views, and more than 300,000 social actions.
Last year, Budweiser’s “Puppy Love” was the top Super Bowl ad of the year, winning over 1.3 million shares and more than 23 million views by game day.
Based on number of views and social actions, iSpot.tv has ranked the top ten Super Bowl XLIX ads released so far. The total combined views for all ten commercials has already reached more than 35.6 million, with the top three ads generating more than 6 million views each.
With all the pre-game activity happening online, it’s difficult to imagine a Super Bowl ad that has yet to drop catching up with the video ads that have already garnered so much attention.
iSpot’s Top 10 Super Bowl Ads
1. Budweiser’s “Lost Dog”

2. T-Mobile’s “Kim’s Data Stash”

3. Bud Light’s “Real…

Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing

There is no shortage of Super Bowl advertising coverage this week, but we wanted to find out what it’s like to manage a brand from inside the marketing powerhouse that is the NFL.
“As marketers, the Super Bowl is not just about the game itself, it’s about the opportunities we have to expand our reach and build our brand well beyond just our avid fan base,” says Stephanie Pemberton, senior marketing director of the Indianapolis Colts.
Pemberton has been part of the Colts marketing team for more than ten years, joining as an intern in 2004.
Prior to being named senior director of marketing three seasons ago, she served as senior director of community relations following terms as the club’s community relations assistant, community relations coordinator and director of community relations.
We want our legacy to be not only a winning franchise, but also a team committed to our community and our fans. I love that about this organization.
“When I was given the opportunity to start my NFL career i…