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Lowe’s Will Run Two Super Bowl Ads On Instagram [Report]

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Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and other advertisers are also planning to do the same, according to Adweek.
The Lowe’s ads will follow an already successful formula for the company: They’ll be made using Instagram’s Hyperlapse feature, much like the #LowesFixInSix videos that Lowe’s produced last month. This new campaign, Adweek reports, will use the #Hypermade hashtag to show small home improvement projects related to Super Bowl parties.


















Adweek says Lowe’s won’t be alone this weekend. Brands like Pepsi, Coca-Cola and Dove Men+Care will be buying Instagram ads to help support bigger campaigns on Facebook and TV.
The post Lowe’s Will Run Two Super Bowl Ads On Instagram [Report] appeared first on Marketing Land.




via Marketing Land

App usage is up, but only for the chosen few

Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet.
Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you.
The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24 apps per month but 80% of their time is spent on the same five apps.
That’s certainly true for me, but my apps aren’t the average apps. Here’s the breakdown.

Facebook and YouTube are the most popular. YouTube is probably my number one but Facebook – rarely touch the stuff on mobile. Maps, Pandora and Gmail fill out the top five and again I’m not “normal”. You have to drop a little lower on the chart to find my most accessed apps in…

Facebook Is Using Humans To Improve News Feed Quality

Call them algorithm helpers. Facebook has turned to humans to help improve the News Feed.
The social network has built a team of people to give detailed feedback about their daily interactions with the News Feed, in an effort to learn more about people’s preferences, according on an article by Steven Levy today on Medium.
It’s basically an intense daily focus group, started in August with 30 people in Knoxville, Tenn., and now up to 600 throughout the U.S.. Each person spends four hours a day on the desktop scrolling through and interacting with stories in their News Feed, clicking, sharing, commenting, liking, etc. They then are asked to answer eight questions about each story and a write a paragraph explaining their feelings about the story.
Facebook’s chief product officer Chris Cox explained the reasoning behind the effort:

“It comes from the intuition that you can only get so far by looking at online behaviors. It’s expensive, and it takes time. But what you really want is to sit dow…