Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and other advertisers are also planning to do the same, according to Adweek.
The Lowe’s ads will follow an already successful formula for the company: They’ll be made using Instagram’s Hyperlapse feature, much like the #LowesFixInSix videos that Lowe’s produced last month. This new campaign, Adweek reports, will use the #Hypermade hashtag to show small home improvement projects related to Super Bowl parties.
Adweek says Lowe’s won’t be alone this weekend. Brands like Pepsi, Coca-Cola and Dove Men+Care will be buying Instagram ads to help support bigger campaigns on Facebook and TV.
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via Marketing Land