In the past few years mobile advertising around the globe has picked up considerably. However the US market still dominates traffic and revenues generated. According to Opera’s data the US is followed by APAC and then Europe.
No imbalance there.
The first of the reported imbalances is the gap between category traffic (mobile sites and apps) and ad revenues. Social networking overwhelmingly dominates traffic but doesn’t command commensurate ad revenues. Music, Video & Media and Games lead advertising revenue, though social isn’t that far behind.
In the near term (next 6 months) I would expect the gap between social media traffic and revenues to close. Facebook’s recent earnings suggest that its mobile advertisi…