Kantar reported that Android’s market share declined in the US and Europe by nearly 4 points year over year. Apple’s share rose by a corresponding amount in the US and a substantial 6 points across the EU 5. In the UK it grew by 13 percent year over year. Only in Japan did Android’s share grow — but by a whopping 8 points — vs. the same period a year ago.
The firm says its smartphone data are from “the largest continuous consumer research/mobile phone tracking panel of its kind in the world.”
Source: Kantar Worldpanel ComTech
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