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Showing posts from February 9, 2015

Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong

If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer mindset, and how important it is for retailers should be in position early.
The retargeting ad tech firm looked at a large number of U.S. online retailers’ clicks and sales on desktop and on mobile devices on Super Bowl Sunday, February 1st, 2015, to see what kind of impact the game had on their ad campaigns.
Overall, compared to a typical Sunday, retailers saw strong click activity throughout the day. But once kick-off neared, consumers tuned in and retailers experienced a huge drop off in clicks. Activity increased throughout the evening, as is typical, but remained far below average Sunday levels until after the game ended.

Source: Criteo

The click declines came primarily from desktops (more on that below).
Sporting enthusiasts and fans were very active in the hours leading up to the game. There were 49 percent more conversions on Super Bowl Sunday tha…

The Myth of the Penguin "Penalty"

I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.

via Home - SearchEngineWatch

An Easier Way to Unsubscribe from Mailing Lists in Gmail

Gmail has made it easy for you to unsubscribe from email newsletters and other bulk mail. You can open a message, click the “unsubscribe” link and Gmail will automatically remove your email address from the mailing list. This option is however only available on the Gmail website and not if you are using Gmail on the mobile phone or accessing Gmail through an app like Outlook or Dropbox’s MailBox.
There are third-party services, for example, that let you remove yourself from unsolicited bulk email but you’ll have to grant access to your entire Gmail mailbox and Google contacts to them. The service is no doubt convenient but would I be willing to give full access to my email account to a third-party? Probably not.
Christian Heilmann’s tweetFeature request for Gmail: automatically find and follow the unsubscribe link in all highlighted mails – prompted me to research this topic in a bit more detail and it turned out that building an automated system for unsubscribing from bulk…