Among 71 retailers surveyed, 74 percent said their 2014 web sales climbed 10 percent or more compared to 2013, and 27 percent of respondents said they experienced more than a 25 percent increase in online sales.
The report was created in conjunction with Forrester Research to gauge e-commerce growth and determine key initiatives as defined by online retailers. While survey responses were limited, nearly half of the 71 respondents represented large multichannel companies that generated $1 billion in overall sales.
When asked how gross online sales for 2014 performed compared to 2013, three-percent said sales were flat and only five-percent reported a decrease in sales.
How have your gross online sales (top line) for fiscal year 2014 performed relative to fiscal year 2013?
(Source: “The State of Retailing Online 2015,” a…