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Showing posts from February 10, 2015

2014 E-Commerce Sales Up 10% Or More For Majority Of Online Retailers [Survey]

According to’s “State of Retailing Online 2015″ survey, a majority of the retailers polled said they experienced online sales growth in the double-digits last year.
Among 71 retailers surveyed, 74 percent said their 2014 web sales climbed 10 percent or more compared to 2013, and 27 percent of respondents said they experienced more than a 25 percent increase in online sales.
The report was created in conjunction with Forrester Research to gauge e-commerce growth and determine key initiatives as defined by online retailers. While survey responses were limited, nearly half of the 71 respondents represented large multichannel companies that generated $1 billion in overall sales.
When asked how gross online sales for 2014 performed compared to 2013, three-percent said sales were flat and only five-percent reported a decrease in sales.
How have your gross online sales (top line) for fiscal year 2014 performed relative to fiscal year 2013?

(Source: “The State of Retailing Online 2015,” a…

Facebook’s Mobile Numbers Soar After Dark Social Cleanup

This just in: Facebook is a bigger traffic referrer than you thought.
New data from Bitly, the web’s leading url shortener, shows that Facebook’s share of clicks from mobile devices increased 30.2% in the fourth quarter of 2014. That’s after a gain of 27% in the third quarter.
“It’s all Facebook; Facebook is crushing it,” Bitly CEO Mark Josephson told Marketing Land.
“Everybody knows Facebook is big,” Josephson added, “but if you are a marketer and you are taking credit for direct traffic on mobile that number just went down and Facebook’s went up. Marketers are more dependent on Facebook than I think they realize.”
Much of Facebook’s surge can be attributed to adjustments the social network has made to better attribute traffic within its mobile apps. As we reported in December, Chartbeat discovered that a large portion of so called “dark social” or unattributed traffic was actually coming from Facebook’s mobile apps. The Bitly data supports that finding; the link-shortening company seein…

Why The Quality Of Your Data Is Crucial For Content Marketing In 2015

Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining enough of the right kind of data.
Faced with loads of data, the modern marketer simply does not have time to sift through it all — the hundreds of potential metrics, the trends in content, and the changes to search algorithms — in order to stitch together a story that illustrates what their brand’s audience really needs.
The key is obtaining the right data without putting in exorbitant amount of time to do so. Let’s examine this issue a bit more closely.
Obtaining The Right Kind Of Data
Data from Cisco predicts that in North America alone, IP traffic will reach 40.5 Exabytes per month in 2018, up from 16.6 Exabytes per month in 2013. That’s a lot of data to contend with.
Sometimes, mounds of data lead brands to have analysis paralysis, which tends to make marketers approach data half-heartedly in one of the following ways:

They don’t really gather data at a…

Report: US Smartphone Penetration Now At 75 Percent

Nearly 75 percent (74.9 percent) of mobile subscribers in the US now own smartphones. In December 2013, US smartphone penetration was 65.2 percent. By December 2015 it will be above 80 percent, perhaps closing in on 85 percent.
The 75 percent figure comes from the latest comScore US smartphone market share report, out today. Overall the market share data are mostly unchanged from previous months. Apple and Google occupy generally the same relative positions as in past surveys.
However, seemingly flying in the face of Apple’s massive holiday quarterly sales, comScore shows a one percent share loss by Apple against Android (driven by Samsung and LG gains). This contrasts with Kantar Worldpanel ComTech data (second image below) showing the iPhone growing in markets globally in December, mostly at Android’s expense.

The Top 15 mobile app rankings are also largely unchanged sequentially. Facebook remains the dominant app, with a cluster of Google properties immediately behind. Year over year …