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Showing posts from February 16, 2015

50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads

Traditional ad agencies are increasingly interested in online video, but a recent survey reveals that half of those already doing online video ads aren’t sure if they’re getting good value from those purchases.
Strata Marketing, a media buying/selling software company owned by Comcast, recently released its 2014 4th Quarter Agency Forecast Survey. The company received replies from 80 of its client agencies in the U.S. — not a huge sample, but the numbers are still interesting.
For starters, interest in digital marketing at traditional agencies is on the rise: 81 percent said they’re more interested in digital advertising than they were a year ago. Meanwhile, 66 percent said they’re less interested in print than they were last year.
Facebook and YouTube topped the list of online channels agencies are looking at, with 96 percent of agencies saying they plan to use Facebook in client campaigns this year and 72 percent saying they’ll use YouTube.
But there’s a lot of uncertainty overall when …