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Showing posts from February 20, 2015

Wayin Goes All-In With Real-Time Social Search Tool

Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine.
The tool offers enterprises the ability to search across Twitter, Instagram and Facebook and analyze results based on location, gender and period of time. The tool also shows sentiment and context around social content and conversations.
Wayin’s new tool will help make sense of the noise, Wayin CEO Elaine Feeney said. “Social media sites today are full of so much information that it’s often difficult for social media marketers to find the right content when it matters,” Feeney said in a release, “and then be able to act on it in a timely manner.”
The company’s blog explained further:

The way that the new Wayin platform processes social media data is incredibly powerful. Just a hashtag isn’t going to give you all the information that you want; however, a hashtag combined wi…

YouTube Tightens Rules For Brand-Sponsored Videos

YouTube says it regularly sends checks to 15 million creator partners, sharing the wealth from the network’s rapid growth, a 50% year over year increase in video views for the last three years.
But video producers who depend on brand sponsorships for extra revenue are being herded back onto the reservation. Reported first by Digiday, YouTube has amended an advertising policy to prohibit video overlays of sponsor logos and product branding unless the sponsor buys advertising through Google.
Here’s the policy language, from YouTube’s help and support pages:

“We allow text-only title cards where there is paid product placement for the purpose of paid product disclosure only. Graphical title cards, including the use of sponsor logos and product branding, are prohibited unless there is a full Google media buyout on the partner content by the sponsor.”

A YouTube representative told Digiday that the revision clarifies a policy that was put into place late last year, one that is intended to preve…

SPONSOR MESSAGE: The State of Digital Marketing Trends – 2015 Report

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via Marketing Land