The tool offers enterprises the ability to search across Twitter, Instagram and Facebook and analyze results based on location, gender and period of time. The tool also shows sentiment and context around social content and conversations.
Wayin’s new tool will help make sense of the noise, Wayin CEO Elaine Feeney said. “Social media sites today are full of so much information that it’s often difficult for social media marketers to find the right content when it matters,” Feeney said in a release, “and then be able to act on it in a timely manner.”
The company’s blog explained further:
The way that the new Wayin platform processes social media data is incredibly powerful. Just a hashtag isn’t going to give you all the information that you want; however, a hashtag combined wi…