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Showing posts from February 24, 2015

Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS

Facebook, making it easier to manage advertising campaigns on the go, today launched an ads manager app for iOS devices.
The move coincides with Facebook’s announcement that it now has more than 2 million active advertisers, an increase of 500,000 since July. The company says more than 800,000 use the mobile ad manager at least once a month, which is no doubt the motive behind the development of the mobile app.
The app is available today for U.S. users in the iOS store and, Facebook says, will be available globally in the next few weeks. An Android version of the app is expected to launch later this year.
From the app, advertisers can:

Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
Create ads

Read more about the app on Facebook’s blog.
2 Million Advertisers And Counting
Facebook’s thriving advertising business shows no signs of slowing, adding half a million active advertisers since it last reported a total in July. Revunue from advertising hit wa…

European Report: Facebook’s Privacy Terms, Practices Violate EU Regulations

A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy violates European data protection laws. The news was initially reported by The Guardian.
The report’s authors cited multiple privacy concerns and issued the following statement summarizing their conclusions:

First, Facebook places too much burden on its users. Users are expected to navigate Facebook’s complex web of settings (which include “Privacy”, “Apps”, “Adds”, “Followers”, etc.) in search of possible opt-outs. Facebook’s default settings related to behavioural profiling or Social Ads, for example, are particularly problematic. Moreover, users are offered no choice whatsoever with regard to their appearance in “Sponsored Stories” or the sharing of location data. Second, users do not receive adequate information. For instance, it isn’t always clear what is meant by the use of images “for advertising purposes”. Will profile pictures only be used for “…

Twitter’s “While You Were Away” Feature Lands On Android

Android users will soon be seeing Twitter’s iteration of an automated feed of the best Tweets they’ve missed since last login. The “While You Were Away” feature has been around for a month now, and has garnered mixed reviews. Some users love the “news feed” like properties, while others think it goes against the core unfiltered-ness of Twitter.

Update! Now rolling out on Android: a recap of top Tweets to help you keep up w/ your world.
— Twitter (@twitter) February 24, 2015

One major drawback to the feature is that users can’t opt of out of the notifications. While this seems problematic, those power users that check Twitter often won’t see the message as they simply haven’t been away (nor have they missed anything). The biggest draw of this feature is the ability to cater to the less savvy user who otherwise may be overwhelmed by the service. With the curated “greatest hits” now showing up for Android users, it may help Twitter reverse their

Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50%

Turns out Ellen’s selfie is a very tough act to follow. Without anything like the impromptu-yet-staged photo opp during Sunday night’s Academy Award telecast, Twitter experienced a dramatic decrease in Oscar-related tweets.
Last year, Twitter users sent 11.2 million tweets; this year the total was 5.9 million, according to Nielsen’s Twitter TV ratings, a decrease of 47%. The fall-off was probably inevitable considering how Twitter-shaking the Ellen selfie was. That single tweet — which now has a record 3.3 million RTs — alone accounted for more than 20% of the tweets about the 2014 event. During the height of the frenzy, some people were unable to post and view tweets.
The 2014 telecast also had other buzzworthy moments — remember the mid-show pizza delivery, John Travolta mangling Idina Menzel’s introduction? — that contributed to the higher Twitter activity. This year’s show was also seen by 7 million fewer people in the U.S. television market, according to preliminary Nielsen figures

The Envelope, Please: Real-Time Marketing Winners and Losers From The Oscars

360b /

When it comes to real-time marketing, everything is not awesome. Jokes fall flat. Sometimes efforts are just pretty good. Other times they are terrible. Or embarrassing.
Most RTM falls somewhere in the middle and that was certainly the case during the Academy Awards telecast Sunday night. With no major meme-producing moments like 2014′s record-setting selfie, brands had to generate their own viral energy.
And some — like Dove and Lego — did very well. Dove’s campaign against negativity set a positive tone for the evening. The company is working to turn the tide against the 5 million negative tweets about beauty and body image it says women posted in 2014. In the last 24 hours, the #SpeakBeautiful hashtag has been tweeted more than 27,000 times according to social analytics tool Topsy.

During the red carpet, we used the word ugly 34,838 times.

Your positive Tweet can start a trend – #SpeakBeautiful
— Dove (@Dove) February 23, 2015

And for Lego, eve…

Google AdWords Debuts Mobile Call-Only Campaign Type To Drive Calls

Source: Google

Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or adding call-only ads to existing campaigns in Google AdWords.
As the name suggests, when users click on either the call button or the Call-only itself, the phone number appears in the standard prompt to confirm the call. Users cannot get to the advertiser’s website by clicking on the ad.
The headline displays as the phone number, while the display URL simply serves as branding and lets users know what business they’re calling.

Setting up call-only ads had been possible with call extensions, but the new ad type is designed to make it easier to set them up — and establish “calls from ads” as the conversion type to track across a Call-only campaign.
Call-only ads can be added to existing search network campaigns as well. In the ad setup, you can include two description lines of ad copy and the display URL and opt to report calls from ads as phone call convers…

Confirmed: Google Buys Softcard To Better Compete With Apple Pay

One could argue that Google Wallet was ahead of its time. When it launched it was blocked by wireless carriers (except for Sprint) that were involved in mobile payments joint venture ISIS, which became Softcard. It was rumored last month that Google was buying Softcard, which has been confirmed today.
In a blog post Google said:

[W]e’re excited to announce that we’re working with AT&T Mobility, T-Mobile USA and Verizon Wireless, as well as their mobile payments company Softcard, to help more Android users get the benefits of tap and pay. Under this relationship, the Google Wallet app, including the tap and pay functionality, will come pre-installed on Android phones (running KitKat or higher) sold by these carriers in the US later this year. We’re also acquiring some exciting technology and intellectual property from Softcard to make Google Wallet better.

Effectively what Google is doing is buying the troubled company to gain access to the carrier relationships. There’s probably noth…