The move coincides with Facebook’s announcement that it now has more than 2 million active advertisers, an increase of 500,000 since July. The company says more than 800,000 use the mobile ad manager at least once a month, which is no doubt the motive behind the development of the mobile app.
The app is available today for U.S. users in the iOS store and, Facebook says, will be available globally in the next few weeks. An Android version of the app is expected to launch later this year.
From the app, advertisers can:
Track ad performance
Edit existing ads
Edit ad budgets and schedules
Receive push notifications
Read more about the app on Facebook’s blog.
2 Million Advertisers And Counting
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