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Showing posts from February 25, 2015
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Google Is Most Talked About Brand Online, But Disney Is Most Loved [Study]

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For the second year in a row, Google was the most talked-about brand in online conversations in 2014 — but it was Disney that scored best for the most positive sentiment in online discussions.
Those are a couple conclusions from social analytics company Infegy and its The World’s 50 Most Popular Brands report. The company analyzed discussions of more than 800 brands across the web, crawling major social networks like Facebook and Twitter, along with blogs, forums, review sites and news websites.
Google held on to the top spot as the most discussed brand even though there were 30 percent fewer mentions of the company in 2014 than the year before. But Google was down near the middle of the pack with only 69 percent of its mentions being positive. A further 26 percent were classified as negative, with the other five percent “mixed.” Much of the online conversation about Google was focused on devices (like the Nexus) and apps:

The rest of the top 10 most mentione…

A Carousel Of Pins: Pinterest Is Testing A Multi-Image Ad Unit

Pinterest continues to beat an aggressive path for cash. Today’s news is that the company is pitching a multi-image Promoted Pin unit to ad agencies.
Reported first by Digiday, the feature would give advertisers the ability to include more than one photo in a “multi-pin carousel. ” Pinterest spokesman Mike Mayzel confirmed that the company is experimenting with the format. It’s “one example of many things we are testing,” Mayzel wrote in an email to Marketing Land.
Both Facebook and Twitter offer similar ad features; Facebook’s rolled out its multi-product ad unit this month and Twitter allows up to four images in a single tweet.
Pinterest’s monetization efforts have been accelerating recently. On January 1, the company officially launched its CPM-based promoted pin ad product. (Its CPC-, auction-based ad system remains in beta.) Later in January, it announced it was serving Promoted Pins to users home feeds, moving beyond category pages and search results.
And this month, Recode reported

Report: Apple, Android Now 96 Percent Of Smartphones Globally

Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market.
According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of nearly 82 percent globally.
By comparison Apple, which saw share gains in key markets in Q4, had a 2014 market share of roughly 15 percent. Windows Phone shipments grew but Microsoft’s smartphone market share shrank. According to IDC most of the company’s success is at the “entry level” end of the market.

Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 24, 2015
Samsung remained the dominant Android handset maker but its share and shipments were flat according to IDC. Despite Samsung’s device dominance Apple earns the majority of smartphone device profits globally.
According to StatCounter US mobile traffic breaks down as follows:

i…