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Showing posts from February 26, 2015
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Twenty20′s Crowd-Sourced Stock Image Service Exits Beta

Need to freshen your stock image selection? Twenty20 has a photo catalog that’s 45 million strong.
And these aren’t your average stock photos; they are crowd-sourced from a community of 250,000 photographers that Twenty20 has rounded up since launching as Instacanvas in 2012.
The original service focused on creating a marketplace for canvas prints of Instagram photographs. The Marina del Rey-based startup, which rebranded as Twenty20 in 2013, has been quietly building one of the world’s largest catalogs of stock images.
Today, the company announced that its stock image service is exiting beta, along with an $8-million round of Series A funding.
The timing is right, founder and CEO Matt Munson, told Marketing Land. More and more, marketers are looking to illustrate their content with real-world imagery. Traditional stock images can look like … well, stock images.
“All the trends in marketing and brand-building are toward people wanting a more authentic message,” Munson said. “We are all spe…

VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years

Venture capitalist Ashu Garg predicts marketers are going to be spending ten times what they currently spend on marketing technology over the next ten years.
In Garg’s recently published “MarTech and the Decade of the CMO” white paper, the general partner at Foundation Capital says he expects the current $12 billion CMOs invest in software and technology will climb to $120 billion by 2025.
The CMO of tomorrow is the data nerd of today.
According to Garg, only one percent of marketing budgets currently go to software/tech investments. He forecasts this amount to increase substantially over the next decade as the role of the CMO transitions into what Garg defines as the “CeO” or Chief Experience Officer, “owning the end-to-end customer experience.”

“While the growth rate of overall marketing spend will remain unchanged,” says Garg, “Its composition will change dramatically and technology will command a larger share of the budget.”
Garg’s paper lists a number of other marketing forecasts, inc…

VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years

Venture capitalist Ashu Garg predicts marketers are going to be spending ten times what they currently spend on marketing technology over the next ten years.
In Garg’s recently published “MarTech and the Decade of the CMO” white paper, the general partner at Foundation Capital says he expects the current $12 billion CMOs invest in software and technology will climb to $120 billion by 2025.
The CMO of tomorrow is the data nerd of today.
According to Garg, only one percent of marketing budgets currently go to software/tech investments. He forecasts this amount to increase substantially over the next decade as the role of the CMO transitions into what Garg defines as the “CeO” or Chief Experience Officer, “owning the end-to-end customer experience.”

“While the growth rate of overall marketing spend will remain unchanged,” says Garg, “Its composition will change dramatically and technology will command a larger share of the budget.”
Garg’s paper lists a number of other marketing forecasts, inc…

SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available

Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot!
The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer.
Check out the comprehensive agenda of more than 60 sessions that are tactical, strategic and inspiring. Whether you’re an experienced search engine marketer or just starting out, interested in SEO or paid search, SMX West has sessions just for you.
The learning doesn’t stop at the session rooms. With multiple scheduled and informal networking opportunities, you’ll be able to make connections with delegates from 900 companies representing B2B and B2C, startups to Fortune 500.
Don’t wait! Register now online or call (877) 242-5242 and you save $100 on an All Access Pass. Groups of …

Google Piloting App Ads In Google Play Store Search Results

Google announced today that it is piloting a test to show ads for apps in its Google Play store.
The test is starting with app discovery ads in search results. Ads are triggered by relevant search queries in the way Google’s AdWords search advertising works.

Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed.

In the example from Google below, the ad that appears in a search for “coupon app” is signified by the yellow “Ad” icon the company uses in Google.com search results.

The test will run with ads from a pilot group of advertisers are already running Google search ads for their apps and will only reach a limited set of users during the pilot. While the test will include only app marketers currently using AdWords, the campaigns won’t be tied, on the front end at least. The ability to buy Play Store app ads in AdWords could be something that comes later, but there’s no…

TubeMogul, Dailymotion Announce Video Ad Partnership

Dailymotion and TubeMogul have announced a partnership that opens up Dailymotion’s video platform and advertising opportunities to TubeMogul software users.
From the news release:

TubeMogul is the first buy-side platform to gain access to Dailymotion’s extensive socio-demographic, behavioral and interest-based audience segments created in partnership with Krux. Following an integration with the recently launched Dailymotion Exchange (DMX), TubeMogul clients can now use Dailymotion’s first-party audience data to target video advertising to more than 250 million unique viewers per month* in over 180 counties. The segments can be applied across both open-exchange inventory as well as direct deals with publishers.
“We’ve enjoyed a long-standing and successful relationship with Dailymotion and we’re excited to offer advertisers not only the extensive global reach that DMX provides, but also empower them to reach their audience across screens,” said Keith Eadie, TubeMogul’s Chief Marketing Off…

Twitter Releases Its First Official WordPress Plugin

Twitter today announced the release of its first official WordPress plugin, bringing WordPress publishers easier access to a host of Twitter features and functionality.
The plugin gives publishers the ability to:

Generate Twitter Cards: Twitter Cards, which extend Twitter’s 140-character display with thumbnail images, headlines and subheads, can be automatically generated for each of a site’s pages.
Customize the look — including the color of links and borders — of embedded tweets.
Directly embed Twitter video on pages.
Add tweet buttons to posts: The buttons are configured to include URL, site and author accounts. They also can be customized to share text and hashtags specific to a post.
Associate site and author Twitter Analytics to track impressions and top distributors of content on Twitter.
Add follow buttons on every page, both within the WordPress theme’s widget area and adjacent to author information.
Tie into Twitter’s advertising system with conversion tracking support and the abili…

Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile

Ken Wolter / Shutterstock.com

Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash.
The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly. The ads will be converted when advertisers upload Flash ads to AdWords directly or through third-party tools. Until now, Google displayed a static image backup of an ad where Flash wasn’t supported. Now the ads will display as fully interactive on all devices.
The change applies to existing and new eligible Flash campaigns, so no need to make any changes if you’re currently running Flash creative. Though, to ensure that your ads can be converted successfully, you should test them using Google’s Swiffy tool. If the ad is converted to HTML5 when you upload it in Swiffy, then you’re good to go in AdWords.
You can also segment ad reports i…

Data Management Strategies That Drive Marketing Success – March 12 Webcast

Digital marketers are collecting, storing, analyzing and acting upon an unprecedented volume of first and third party customer data. It’s coming in droves from social media, PPC, SEO, testing, targeting, display, optimization, mobile and app tracking.
Join this Digital Marketing Depot webcast and learn how to leverage all of this data by addressing it more efficiently and effectively. We will discuss how to address the challenges involved in integrating multiple digital data channels, proven tactics to more successfully manage the growing volume of customer data and what analytics tools can help you create data-driven digital marketing campaigns.
Registration is free at Digital Marketing Depot. Click here to RSVP.
The post Data Management Strategies That Drive Marketing Success – March 12 Webcast appeared first on Marketing Land.




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