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Showing posts from February 27, 2015
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Google Buys TLD “.App” For $25 Million In Record Breaking ICANN Auction

Liang Zou / Shutterstock.com

This week’s ICANN auction resulted in the largest amount ever paid for a TLD when Google purchased .app for a record-breaking $25 million.
According to a DomainNameWire.com report, twelve companies were bidding for the domain name during ICANN’s auction on Wednesday, with Google eventually out-bidding other applicants, including Amazon.com, Minds + Machines and Radix.
The .app domain name is a natural fit with the Google Play Store now that Google is an official domain registrar. The company opened its domain services to all users last month, after launching its invite-only domain service in June of last year.
Sounding a bit slap-happy about the winning bid, a Google spokesperson told Business Insider, “”We’ve been excited and curious about the potential for new TLDs for .soy long. We are very .app-y with .how, at a .minna-mum, they have the potential to .foo-ward internet innovation.”
The post Google Buys TLD “.App” For $25 Million In Record Breaking ICANN Auc…

Brands Ride The #Llama Drama

It doesn’t take much to rev up the Internet’s absurdity engine. Today, it was a pair of runaway llamas eluding capture by Sheriff’s deputies in Sun City, Ariz., much to the amusement of the Internet’s chattering masses. LLow speed chase, anyone?
In case you missed it, head over to Deadspin to see a video

of the incident set to the tune of “Yakety Sax.”
On Twitter, #llamas, #teamllama and Black Llama made up three of the top four trending topics at one point in the afternoon.
Naturally, brands weren’t about to pass up a real-time marketing opportunity. Here’s a selection of some that we found. We’ll leave it up to you to decide which one lean on groan-worthy puns and which were clever.


Llama tell you about our great deals. http://t.co/NxcPnrDM8W#llamawatch#llamas
— Microsoft Store (@MicrosoftStore) February 26, 2015





Rumor has it the #llamas are running to get down on these new #Shareables. http://ift.tt/1DvJAT7
— Applebee's (@Applebees) February 26, 2015





Llama drama. http://ift.tt/1DvsViF
— …

Google Analytics Now Displaying Malware Notifications

Google Analytics users will now see a notification if their website has been hacked.
In the same way website owners receive malicious software alerts via Google Webmaster Tools, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site.

We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Notifications.
Google Analytics Users will see the following notification that malware has been detected on their website.

In addition to the new Google Analytics malware notifications, Google has also expanded its Safebrowsing efforts.
According to a post on its security blog from earlier this week, Chrome users will be warned if a site contains malicious software. Google has also incorporated new signals to identify deceptive websites, and is disabling Google ads that lead to hacked sites.
All these security updates follow news last week…

NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers

NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for retailers.
Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.

For the first time, NPD will offer comprehensive, cross-retailer ecommerce data, directly measured from e-receipts from Slice’s panel of 2 million consumers, the largest longitudinal, cross-retailer panel of online shoppers. The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.
Information will be available via NPD’s Checkout Tracking(SM) ecommerce service. As part of the partnership, NPD and Slice Intelligence will also collaborate on a series of co-branded scorecards that will provide quick access to vital market statistics covering market share, size and trend.

Says Kanishka Agarwal, Chief Data Officer at Slice Intelli…

NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers

NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for retailers.
Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.

For the first time, NPD will offer comprehensive, cross-retailer ecommerce data, directly measured from e-receipts from Slice’s panel of 2 million consumers, the largest longitudinal, cross-retailer panel of online shoppers. The data will be classified using NPD’s industry-standard product dictionaries, and validated by NPD’s benchmark databases.
Information will be available via NPD’s Checkout Tracking(SM) ecommerce service. As part of the partnership, NPD and Slice Intelligence will also collaborate on a series of co-branded scorecards that will provide quick access to vital market statistics covering market share, size and trend.

Says Kanishka Agarwal, Chief Data Officer at Slice Intelli…

Twitter Adds Two New Tracking Tools To Measure ROI On Ads

Twitter today announced two enhancements to its ad conversion tracking tools to give marketers more insight into ROI from Twitter campaigns.
The new features — “transaction values” and “key conversion tags” — both enable website owners to see sales that were directly driven by Promoted Tweet efforts and are available globally to all advertisers. They both require placement of conversion tags on websites; such tags had previously been used for remarketing purposes. Now, Twitter product manager Abhishek Shrivastava explained in a blog post, the tags can be adjusted to track sales figures:

“If you’ve implemented our website tag already, you can make some simple changes to the tag to start collecting conversion values and order quantities for each conversion. These values are aggregated and reported back in your Twitter Ads analytics dashboard to provide insights on your ROI from your Promoted Tweet campaigns. If you aren’t using conversion tracking yet, it’s easy to get started by creating…