During this year’s Grammys, Kanye West stormed the stage (again) to protest Beck’s win for Album of the Year. But Beck won twice because, thanks to Kanye, sales of his album, “Morning Phase,” instantly skyrocketed by more than 1,000 percent.
If Beck can capitalize on the Grammys, so can you — and award show triggers can help you do it.
Tapping Into The Award Show Marketing Machine
Everyone knows that major award shows like the Oscars and Grammys are serious marketing machines for artists, actors, record labels, film studios and other interests. With viewership in the tens of millions, award shows present juicy targets for brands and marketers that are closely connected to entertainment and pop culture.
But the marketing benefits of award s…