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Showing posts from March 5, 2015

Twitter Gives Advertisers Access To More Than 1,000 Big Data Target Audiences

Twitter ad targeting just got more broad … and specific. Today the company announced that it’s giving advertisers the ability to take aim at more than 1,000 audiences defined by big data partners Acxiom and Datalogix.
Called “partner audiences,” the new ad feature means advertisers can now serve Promoted Tweets to Twitter users who have signaled purchase intent in specific categories off Twitter. Acxiom and Datalogix are dominant players in the big data industry, tracking and analyzing consumer behavior across brick and mortar and online businesses.
Kyle Boston, a Twitter product manager for revenue, explained how advertisers can use partner audiences in a blog post:

With partner audiences, you can now target Twitter Ads to users who have shown powerful signals of intent off of Twitter — helping you drive the highest possible ROI with your advertising campaigns. For example, by using a partner to provide the desired audience, an auto brand can connect with audiences that are in-market fo…

TweetDeck Users Will Now Have To Sign In With Their Twitter Credentials

Twitter announced today that by the end of March TweetDeck users will have to sign onto the platform using their Twitter credentials.
That means users of TweetDeck — those still using an email and password combination to access the platform — will need to make the switch in the next few weeks or risk losing their column set-ups. Fortunately, making the change is easy. Just click on the “Switch” link on the TweetDeck login page and follow the instructions.
Twitter said this move will help tighten security. From the blog post announcing the change:

A major benefit of this migration is safety and security. Logging in with Twitter is secure since Twitter accounts have the ability to enable login verification. Using your Twitter login also allows you to take advantage of our new teams feature, which means you can delegate access to an account without sharing the password. You’ll have fewer passwords to remember and everyone on the team gets access to the shared account by logging in with thei…

Instagram Offers New Clickable Carousel Ads

Chukcha /

Instagram took a big step forward as a marketing tool today, giving advertisers the ability to link out from Instagram posts for the first time.
The functionality is part of a new carousel-based ad unit that the company introduced today. The ad format features multiple images that users can view by swiping left within the mobile app. In a blog post announcing the new wrinkle, Instagram compared the ad format to splashy print media campaigns.

One way to look at it is carousel ads bring the potential of multi-page print campaigns to mobile phones – with the added benefit of taking people to a website to learn more. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’ A car company might share an array of different features of a vehicle and provide a link to learn more about the new model. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.

The ability to link to oth…