Yelp’s influence and footprint are substantial and growing. The company now feeds content and reviews to Apple Maps, Bing, Yahoo and elsewhere.
However Yelp’s strict “no review solicitation” policy has left many marketers and local business owners frustrated and even angry. And Yelp’s “review filter” practices have been the subject of lawsuits and numerous unproven conspiracy theories.
Unlike with reviews themselves, Yelp allows for incentivized check-ins (“check-in offers”). Here’s the trick I didn’t know: if users check in to receive an offer, they are prompted by Yelp to review that business upon their return to the site or mobile app. Users must be signed in for this to work however.
Below an example screen: “you…