Sponsored InMail gives advertisers the ability to market to targeted users via the LinkedIn Messaging system. The new changes will now feature real-time dynamic delivery where prospects are only messaged when they are active on LinkedIn, ensuring that all messages are in-fact delivered. The InMail templates will also be mobile-optimized to help drive more conversions for those on mobile devices.
Another major part of the upgrade is a better aim for advertisers. The new targeting options include a focus on company size, job function and seniority that can be added to InMail campaigns.
These changes are now live, for more information see the official LinkedIn blog.
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