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Showing posts from March 13, 2015

Twitter Accelerates Second-Screen Push With TV Timeline Test

Twitter is experimenting with TV Timelines, a new second-screen experience that makes it easier to see tweets and media related to live television shows, Mashable reported.
The feature, being tested on a limited basis on the iOS app, is similar to Twitter’s World Cup and NFL timelines and other dedicated hubs that the company creates to focus the conversation during major events. Except in this case, Twitter is proactively reaching out to people who are tweeting about television.
Here’s how it works, according to Mashable: If a user tweets using a show-related hashtag, keyword, character name or key phrase from “American Idol,” “The Big Bang Theory,” “@Midnight” or “The Blacklist,” he or she will be served a dialogue box with an invitation and link to the show’s TV Timeline.
The Timeline is organized in three columns that can be swiped through: Highlights, that presumably include tweets with the highest engagement; Media, photos and videos, and All, the full stream of Twitter conversatio…

What On Earth Is Meerkat? And Should Brands Care?

The Internet loves shiny new toys. And at the moment the newest and shiniest has got to be Meerkat, which in only two weeks since launching has gone from obscure to nearly viral.
Meerkat has pushed its way to popularity by providing a simple way to live-stream video and, more importantly, get an audience for those video streams. So far a ton of tech journalists and other social media digerati have been Meerkatting about, with tours of newsrooms, voyages of discovery in neighborhoods, commutes to work, even live feeds of actual cats at play.
Don’t let the early frivolity fool you. Remember, Twitter was considered less than serious by many in the early days. Look how that worked out. Most successful social tools need to have an element of fun; and Meerkat’s current status as a playful novelty is no doubt helping work out bugs in the brand new app.
Twitter appears to be taking the concept of live-video streaming very seriously. The company has reportedly acquired Periscope, a startup workin…

Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience

Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now.

The new Swarm version 2.0 now features direct messaging that will also users to create groups where direct communication can occur. Groups and private messaging can be either direct to another user, or additional people can be added for the true group experience. The app will showcase friends close by that can be quickly added to groups for nearby private chats. The update in the Google Play store states:

Introducing messages! In this release, we’ve added the ability to message your nearby friends (even if they don’t have Swarm) to quickly and easily meet up. Also, when viewing a friend’s check-in, you can now quickly see more details about the place, including which of your friends has been there.

This update may help Swarm’s continued transformation from check-in/gaming-style app to local-hang/meet-upout app. There isn’t a really solid player in this space right now and this upd…