The social network today acquired TheFind, a shopping search engine with an index of 500 million products across 500,000 stores. TheFind’s technology personalizes the shopping experience for signed-in users, who are given the choice to tie in their Facebook accounts, making it possible to taylor their experience based on Facebook “likes.” TheFind also has a product ranking engine that identifies popular products and stores for each search.
Now that computing power, both companies said, will be used to serve Facebook ads that are more relevant.
A Facebook spokesperson emailed this comment:
“We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly pro…