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Among the 500+ new, generic top-level domains (gTLDs) that have been approved, few have generated as much concern and consternation as .sucks.
Before he left office, US Senator Jay Rockefeller told ICANN — the international organization that manages the internet’s domain name system — that the domain has “little or no public interest value” and called it “little more than a predatory shakedown scheme” aimed at getting businesses to spend big money on defensive domain registrations. When early reports spread about what it might cost a trademark holder to protect itself with a .sucks domain, domain industry insiders called it shocking and .crap.
Controversy or not, .sucks is almost here. A company called Momentous won ICANN’s auction last November via its subsidiary, Vox Populi, giving it the right to operate the .sucks gTLD. The early registration period — “sunrise” is the official term — starts on March 30th and general availability begins on June 1st.
What are brands to do? And what wil…

Now that details about the functions and pricing of the Apple Watch are public, industry observers are speculating about the sales outlook for the device. A new poll from Reuters (n=1,245) argues roughly 70 percent of the consumer public is simply “not interested.”
While Pebble said it sold more than a million smartwatches, Android Wear hasn’t done as well. Various hardware tracking firms reported recently that Android Wear shipped (not sold) between 720,000 and 750,000 units in 2014, suggesting tepid public reaction to smartwatches.
So far the Apple Watch has received generally positive but mixed reviews. Some people are contemptuous of the higher end “Watch Edition” pricing and even giving the Watch the “Glasshole treatment.”
Should Apple be worried? Does all this limit the prospects for the new device? This is a half-full, half-empty situation where half-empty still means millions of watches sold.
Local Media Tracking Study data (2014) from LSA argue, very like the Reuters poll, that a…