A report Monday in the New York Times, citing anonymous sources, laid out more details of discussions Facebook has been having with “at least half a dozen media companies” to publish content directly on Facebook.
From the story:
Facebook intends to begin testing the new format in the next several months, according to two people with knowledge of the discussions. The initial partners are expected to be The New York Times, BuzzFeed and National Geographic, although others may be added since discussions are continuing. The Times and Facebook are moving closer to a firm deal, one person said.
To make the proposal more appealing to publishers, Facebook has discussed ways for publishers to make money from advertising that would run alongside the content.
Revenue-sharing plans are still being negotiated, according to the story, but one possibility would “allow publishers to show a single ad in a custom format w…