You may have noticed the increasing number of options for automating marketing tasks such as landing page development, email marketing, lead nurturing, tracking website visitors and analyzing results. This 46-page report will help you navigate those choices and make a more informed decision about the current market of B2B marketing automation vendors.
This guide analyzes the current market for marketing automation platforms including the types of vendors serving the market and the capabilities available. If you are considering licensing a marketing automation platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which is best for your business and contains profiles of leading vendors.
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