Skip to main content

Posts

Showing posts from March 25, 2015
Instapage

B2B Marketing Automation Platforms 2015: New Market Intelligence Report

Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “B2B Marketing Automation Platforms 2015.”
You may have noticed the increasing number of options for automating marketing tasks such as landing page development, email marketing, lead nurturing, tracking website visitors and analyzing results. This 46-page report will help you navigate those choices and make a more informed decision about the current market of B2B marketing automation vendors.
This guide analyzes the current market for marketing automation platforms including the types of vendors serving the market and the capabilities available. If you are considering licensing a marketing automation platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which is best for your business and contains profiles of leading vendors.
Click here to download your copy.
The post B2B Marketing Automation Platforms 2015: New Market Intelligence Repo…

Live Blog: The Facebook F8 Opening Keynote

Hello from F8, Facebook’s annual developers conference. The event kicks-off at 10am PT with an opening keynote that, yes, will include an appearance by Facebook CEO Mark Zuckerberg. Our live blog below starts when the keynote itself gets going.


The post Live Blog: The Facebook F8 Opening Keynote appeared first on Marketing Land.




via Marketing Land

Report: Facebook Is Experimenting With Continuous Autoplay For Video

The autoplay video hits keep coming. Facebook is testing a new wrinkle in its video offering: a feature that automatically plays another video after the one you are watching ends.
The test, reported this morning by Recode, is being shown to some users on iOS and Android devices.
It’s a move beyond recommended video, which Facebook introduced last September, and different than autoplay in the News Feed which has been in place for well over a year.
From the Recode story:

In this new test, if you don’t click on a “related video” after a certain amount of time following the end of your video (Facebook is testing different lengths), the next video in the queue will start playing on its own.

The feature is similar to how Netflix queues up and plays the next suggested video and seems likely, if fully rolled out, to add further to Facebook’s surging video views. The company reported in January that videos are getting 3 billion views a day on the network, three times more than in September.
Facebook…

Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019

Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending.
If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending on PC-based advertising. However that’s not the case.

According to eMarketer’s forecast mobile display spending will exceed search this year and continue to widen the gap throughout the forecast period. Here’s what the numbers look like in 2015 and 2019 according to the company’s estimates:
2015

Mobile display: $14.7 billion
Mobile search: $12.9 billion

2019

Mobile display: $34 billion
Mobile search: $28.4 billion


Ad spending within apps will outpace the mobile web by almost 3X according to the eMarketer projection. In 2015 the company expects almost $21 billion in in-app ad spending vs. just under $8 billion for the mobile web. At the end of the forecast period …

Why True Programmatic TV Isn’t Coming Just Yet

Considering how quickly programmatic ad buying has changed online advertising, it’s perhaps not surprising that some are already predicting that it will soon disrupt TV advertising as well.
To be sure, “programmatic” will one day gain a big foothold in TV, and, when it does, both brands and consumers will benefit from the better targeting and improved efficiency.
But, for two very fundamental reasons, truly programmatic ads on TV are still quite a ways off. TV, as we know it, isn’t nearly as close to collapse as some people think. And, contrary to what is sometimes reported, the infrastructure for full-fledged programmatic ads on TV simply doesn’t exist at this time.
TV As We Know It Isn’t Going Away Anytime Soon
For the more digital savvy, it’s not hard to imagine today’s TV model disappearing altogether in the not-so-distant future. The combination of set-top boxes and streaming services has made sitting down to watch a particular show at a certain time feel almost old-fashioned to many…

Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTech

Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31.
Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year.
Attend for:

Keynote-level presentations and lively panel discussions that guide your selection of marketing technologies, implement results-delivering processes, and develop martech-savvy people and organizations.
60+ marketing technology companies providing solutions ranging from marketing clouds to single-function point solutions.
Networking with others who speak your language and share your passion for marketing technology.

Join us for two incredible days of inspiration and actionable takeaways. Attend all the sessions, networking events, expo hall, lunches and more for just $1595 when you pre-register.
Prepare for the technology-powered marketing future. Register today!
The post Keynote-level Presentations. Solu…

2 WordPress Plugins To Protect Your Blog From Brute Force Hacking

Being a blogger it is obvious that you are much concerned about the blog security. We all like to keep our blogs secure against the hackers. Wordpress users are lucky enough that there are several security plugins and other template tweaks to safeguard the blog from hacking attempts. One of them is changing the default wordpress username 'admin'
2 WordPress Plugins To Protect Your Blog From Brute Force Hacking is a post from ShoutMeLoud - Shouters Who Inspires




from ShoutMeLoud

Report: Brandwatch Is Top Rated Social Monitoring Platform

In an always-on world, social media listening is a noisy process.
Therefore, many marketers turn to social media listening platforms that promise to help them effectively and productively turn the avalanche of social data into useful intelligence. Such platforms typically monitor keyword usage and brand mentions on the social Internet, giving business a window on consumer sentiment and the ability to react quickly to customer feedback.
It’s a crowded marketplace — this wiki lists 230 vendors and likely isn’t fully inclusive — but G2 Crowd is working to narrow it down a bit with its Spring 2015 report released this week.
And drawing from data from 400 reviews by business professionals, G2 Crowd ranked Brandwatch as the top rated social listening platform. Brandwatch was the only vendor to receive a “Leader” rating, which combines high user satisfaction with large market share.
Brandwatch, based in Brighton, England, received highest customer satisfaction score — 97 out of 100, normalized t…

Highlights Of The FTC Staff Report On Google Antitrust Investigation

The Wall Street Journal has released the full report it received of a 2012 FTC staff report investigating Google on antitrust allegations. By “full” that is half the report it received — the FTC mistakenly sent it every other page out of a report meant to be private.
You can find the document here on the WSJ site. We’re still going through it ourselves for follow-up stories. But Search Engine Land founding editor Danny Sullivan did a live tweet of the highlights earlier, which are rounded-up below:

The FTC & EU have closely shared info on investigating Google on antitrust issues http://t.co/SgOF6L9qerhttp://ift.tt/1FF6o6u
— Danny Sullivan (@dannysullivan) March 25, 2015



Facebook may have raised antitrust concerns Google+ results came ahead of Facebook. See also http://t.co/njYO4H9fOBhttp://ift.tt/1N7rKdw
— Danny Sullivan (@dannysullivan) March 25, 2015



Google confirms watching clicks to evaluate results quality. FYI Google still won't say if clicks used as rank signal http://ift.tt/…

Unruly Launches Custom Audiences To Improve Video Ad Targeting

Unruly has announced a new video ad targeting product called Unruly Custom Audiences. The idea is to help video advertisers find audiences that are likely to emotionally engage with a specific ad.
Custom Audiences relies on data from ShareRank, Unruly’s predictive algorithm based on 1.3 trillion tracked video views and more than 250,000 consumer data points. With that data, ads can be shown to consumers that are most likely to have an emotional connection to a video ad.
In the company’s news release, Unruly CEO Scott Button says:

“Consumers who are more emotionally engaged with a branded video are more likely to share the video, more likely to remember the brand, and more likely to buy the product. For marketers, this means more engagement, more earned media and, ultimately, more sales. Digital marketers recognize that even the highest quality content needs to be paired with a repeatable, scalable distribution strategy and that’s why we’ve mapped our content evaluation dataset to our dis…