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Showing posts from March 30, 2015

Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]

Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth.
According to its recent mobile email benchmark report, not only did mobile email conversion rates – purchases resulting from an email click – jump 70 percent between Q4 2013 and Q4 2014, but mobile revenue accounted for 20 percent of all email-generated revenue.
During the same time period, Yesmail claimed desktop conversion rates declined four percent.
Mobile clicks now account for almost 40% of all email clicks, a 10% YoY increase.
Yesmail also evaluated a number of other mobile email metrics including, clicks, average order values and click-to-open (CTO) rates from more than 6.8 billion marketing emails sent by B2B and B2C clients across 18 different industries.
Overall, Yesmail discovered mobile accounted for nearly 40 percent of all email clicks in Q4 2014, a ten percent incre…

How to Fake your Location in Google Chrome

Some websites may request access to your location so that they can serve more relevant information. For instance, if you are looking for a gas station, a maps website may use your current geographic location to display stations that are near your place without you having to type your co-ordinates.

Google Chrome will only share your location if you click Allow.

How Browsers Determine your Location
Earlier, websites would use the IP address to determine your approximate location but with the HTML5 Geolocation API, web browsers can more accurately detect your location using data from GPS, Wi-Fi networks, cell towers, Bluetooth and the computer’s IP address. If you agree to share your location with the browser, it will send these details to Google Location Services for estimating your location which is then shared with the requesting website.
To give you an example, open the Where am I app in your browser, allow it to use your location information and the app should be able to display your la…