According to its recent mobile email benchmark report, not only did mobile email conversion rates – purchases resulting from an email click – jump 70 percent between Q4 2013 and Q4 2014, but mobile revenue accounted for 20 percent of all email-generated revenue.
During the same time period, Yesmail claimed desktop conversion rates declined four percent.
Mobile clicks now account for almost 40% of all email clicks, a 10% YoY increase.
Yesmail also evaluated a number of other mobile email metrics including, clicks, average order values and click-to-open (CTO) rates from more than 6.8 billion marketing emails sent by B2B and B2C clients across 18 different industries.
Overall, Yesmail discovered mobile accounted for nearly 40 percent of all email clicks in Q4 2014, a ten percent incre…