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Showing posts from April 3, 2015

University Of Kentucky’s Social Team Goes Full Court Press For NCAA Final Four: “We Have All Hands On Deck”

This weekend, the undefeated University of Kentucky Wildcats will take on the Wisconsin Badgers during the men’s NCAA Final Four tournament in Indianapolis – and UK’s social media team is ready to play.
“This is an awesome team and we’re just really enjoying sharing their story with our fans,” says UK Athletics Director of Strategic Communications Guy Ramsey, “It’s so much fun.”
In addition to overseeing nearly 80 social media accounts representing the University’s various athletic teams, Ramsey manages UK’s “Cat Scratches” blog – the official blog of UK’s 22 varsity athletic sports. He also works with the university’s athletics marketing, media relations and multimedia teams, and collaborates with the university’s public relations and marketing department.
“Our fans are crazy – but we’ve always known that,” says Ramsey when asked what he has learned about UK fans managing the University’s social channels, “There is a passion for our teams, our university, that is just unparalleled. The …