However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become more creative than ever before in their content endeavors.
The result? An increase in interactive content — content that gets the audience involved, creating a more personalized and memorable experience.
Interactive content allows users to engage with a business or brand on a deeper level. Instead of just downloading a piece of content from a website and ending the engagement there, interactive content prompts users to share personal preferences and data in order to receive some sort of tailored result.
This additional engagement is great …