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Showing posts from April 8, 2015

Twitter Is Testing A New Search Experience With More Filtering Options

Twitter is experimenting with a new search interface that could give users more options to find and filter content within the social network. The new look, which Twitter confirms is a test, moves filtering choices from the left-hand rail to the top of the search page and adds new options, including the ability to filter by live results, tweets from people you follow and tweets from people near you. Access to save and embed a search have been added to the interface. The display also includes a bold title bar, making it very clear that you are on a search page. Here’s a screen grab from WebProNews , which was the first tech blog to report the experiment: It’s a much cleaner look than the current search experience: The new interface, which is appearing intermittently for some users, isn’t fully functional, according to WebProNews. Clicking on the new filtering options takes you to the standard search page that shows “Everything.” This move, assuming it’s eventually rolled out

Data Collection Of The Future: Going Beyond The Tag

The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality , which reclassify broadband Internet access as a telecommunications service — in effect, a public utility — with new rules governing its use. Despite the much-debated content of the rules, the government policy now reflects the true nature of the Internet as a worldwide medium for communication, commerce and culture, increasingly offered as a utility service in cloud infrastructures. Super-abundant, instantly-available computing power and network capacity have forged a new paradigm, reshaping virtually every part of human interaction, upending classical economic models, and redistributing opportunity and wealth. We indeed live in extraordinary times. So, what does this new paradigm mean to the future of marketing when it comes to collecting, analyzing and acting on data to optimize the customer experience? Marketers know they need to engage consumers across an array of digit

The One Thing That Can Save Your Company’s Dying Community

Customer engagement has long topped the CMO’s list of priorities. Marketing executives know how valuable it can be to their bottom line. Highly engaged customers result in increased retention, loyalty and wallet share. More importantly, customer advocacy is the best way to boost demand and accelerate sales. The top marketing technology investment for 2014 was the customer experience, according to Gartner. In order to capitalize on this cycle, marketers have invested significant portions of their budgets into customer experience tools — among them, online communities and advocate marketing software. Many people have asked me what the difference is between an advocate marketing program and an online community, so I thought I’d take the opportunity to clear up the confusion with a quick explanation of each, followed by how they can work together to maximize ROI. Your Brand’s Proprietary Community Probably Sucks The concept of community varies widely depending on the role you play

NCAA March Madness Delivers More Than 10 Million Video Ad Views

Basketball greats Shaquille O’Neal, Julius Erving, Clyde Drexler and Christian Laettner helped AT&T score big during the NCAA men’s basketball tournament. AT&T’s video ad “Strong Nickname” featuring the basketball legends ranked number one in digital “share of voice” – or SOV – for NCAA brands according to video metrics firm (The firm defined SOV as the, “…% of spend or digital activity compared to other NCAA advertisers.”) “With just 41 airings, and less than 1% of the Spend SOV, this commercial accounts for nearly 7% of the total digital engagement for the tournament,” said reports the NCAA men’s basketball tournament resulted in more than 10.3 million cumulative video views for brands, and 421,378 Facebook, Twitter and YouTube interactions linked to ads that ran during the tournament games. The firm ranked the brands that generated the biggest digital responses during the NCAA tournament, with AT&T at the top of the list. Top 10 Brands