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The post SPONSOR MESSAGE: How To Be Successful in Mobile Advertising appeared first on Marketing Land.




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Facebook Facing Class Action Privacy Lawsuit In Europe

Another front on Facebook’s battle with privacy watchdogs opened today, as a court in Vienna, Austria, started proceedings on a class action suit accusing the company of violating user privacy.
Austrian law student Max Schrems is pursuing the suit on behalf of 25,000 people, claiming damages of 500 euros ($538) each for a series of alleged violations of European Union laws, including aiding the U.S. National Security Agency’s data mining PRISM program, illegal introduction of Graph Search and illegal data sharing with external apps.
Today’s court session lasted four hours and focused primarily on whether Schrems, 27, has standing to file the suit on behalf of the 25,000 plaintiffs.
“The lawsuit is inadmissible on the procedural level – the court is not responsible,” Facebook’s lawyer Nikolaus Pitkowitz told the judge, according to Reuters. “It is unjustified in terms of content.”
Facebook’s lawyers didn’t address the details of the privacy issues in court and declined to comment to Reuter…

Pew Research: Facebook Is Still Tops Among U.S. Teens

Think the kids are no longer on Facebook? You should think again.
Facebook remains the top social media choice among U.S. teens, by a wide margin, according to a new study by the Pew Research Center.
The study found that 71% of Americans ages 13-17 use Facebook, defying conventional wisdom that the younger crowd isn’t using the social network. In fact, teens are using Facebook at the same percentage level as U.S. adults, according to another Pew Center study.
Where the kids differ is in their other social media choices. While adults look more to LinkedIn and Pinterest, teens prefer Instagram and Snapchat. Fifty-two percent of the nationally representative sample of 1,060 reported using Instagram and 41% Snapchat. Twitter (used by 33%), Google+ (33%), Vine (24%) and Tumblr (14%) were the only other social networks the survey specifically asked about.
Facebook is more popular with older teens. Fewer than half (44%) of 13 year olds reported using the network, compared to 77% of the 14-17 age…

YouTube To Launch Ad-Free Paid Subscription Service This Year

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A paid subscription service from YouTube appears to be just around the corner.
The Verge reported today YouTube will soon be launching an ad-free video subscription service that will cost approximately $10 per month. The yet-to-be named subscription package will allow subscribers to store videos offline on mobile devices, and may include lower-priced subscriptions for specific categories like music or children’s programming.
Sources told The Verge, “It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.”
By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue.
YouTube sent an email to creators and account holders today, confirming the soon to be released paid subscription. From YouTube’s email: “By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenu…

Facebook Launches Messenger For Web Browsers

Facebook launched a web-based version of its mobile Messenger app today, but unlike Messenger moves in the past, the social network isn’t planning to force it on anyone.
Last year Facebook sparked anger by making downloading the Messenger app mandatory for people who wanted to chat with Facebook friends on mobile devices. This time the spinoff is totally optional, a move intended to give people a way to communicate with Facebook contacts without logging into Facebook on the web.
The web experience is complementary to the app experience; all conversations are synced so people can shift easily between mobile and desktop devices.
David Marcus, the company’s vice president of messaging products, announced the launch in a Facebook post:






We're excited to bring you a dedicated desktop experience with the launch of Messenger.com. Check it out, and as always, let us know how we can make it better for you!
Posted by David Marcus on Wednesday, April 8, 2015




Marcus made it clear in a comment on his…

Twitter Kills #Discover Tab On Mobile, Moves Trending Topics To Search Page

Continuing to tinker with its content mix and display, Twitter announced today that is beefing up its trending topics feature and eliminating the Discover tab from mobile apps.
Trending topics on mobile will now include a description for each trend to give people more context about topics that are spiking on the social network. In some cases, trend listings will include how many tweets have been sent and whether a topic is trending up or down. The feature will be available in the United States for users whose settings allow for tailored trends.

The new trending area has been placed on the search page in the iOS and Android apps, which are being updated today. Previously, trends appeared on the Discover tab, which has been removed from the apps. For now, the Discover feature remains on the web platform, but it seems clear that Twitter is pushing newer methods of discovery.
Discover, which is intended to show people popular and high-quality tweets, has been part of Twitter’s product since …

Video Ad Tech Company Pixability Lands $18 Million Financing Round

Pixability has announced the closing of an $18 million Series C financing round, bringing the company’s total funding to $28 million.
The company’s ad tech platform — Pixability v3 — offers programmatic YouTube video ad buying for media professionals. Pixability says it’s achieved a cumulative sales compound annual growth rate of 240 percent over the past five years, and it lists L’OrĂ©al USA, PUMA, Viacom, Publicis Groupe, Mindshare and Omnicom’s Resolution Media among its clients.
Pixability says this new capital will be used to expand its video ad platform and to grow its international sales and bizdev efforts. From today’s news release:

“The success of our fundraising round solidifies Pixability’s value proposition within the online video ad tech ecosystem,” said Bettina Hein, Founder and CEO of Pixability. “Our technology proves the business value of a data-driven video marketing strategy. We predict online video’s dominance will expand further over the next few years as more consume…