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Showing posts from April 14, 2015
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SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program

Media managers aid in the growth and effectiveness of marketing campaigns for many successful companies. However, for companies using a CRM, understanding return-on-ad-spend can be a huge challenge. Bizible connects AdWords into Salesforce to allow marketers to optimize search campaigns at a keyword level.
Work for an agency? Join their partner program today and build client success!
The post SPONSOR MESSAGE: Bizible, B2B Paid Search Attribution Software Company Launches Agency Program appeared first on Marketing Land.




via Marketing Land

Steps Toward Developing A Content Strategy

Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts.
My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies practicing content marketing lack a documented strategy. But thankfully, this is slowly changing as the need to align content with actual goals, processes and procedures comes into focus.
What are the steps to outlining that documented strategy? The following is a list of my asks the moment I’m brought into an organization to help them develop a content strategy road map.
The first, and most critical part, is goals. What is content trying to achieve? What are the business reasons for creating and publishing content, and how are these goals aligned to broader company priorities?
This critical first step is determining the big “Why” of content. Without the why, there can be no strategy.
Part 2 may be se…