The brand took full-advantage of its Super Bowl appearance, putting in motion a comprehensive multichannel marketing campaign that went well beyond the 30-second television ad that ran during the game.
“We felt it was the right time for the company, brand and product,” says Wix.com CMO Omer Shai who joined Wix.com in 2008.
Part of our vision was a Super Bowl campaign, not spot.
In addition to its Super Bowl spot, Wix.com’s #ItsThatEasy campaign included 26 pre-game teaser ads, along with content spread across sixteen different social accounts.
From his office in Tel Aviv, Shai told me over a Skype call how the brand had been planning this year’s Super Bowl campaign since first quarter of 2014, “Part of our vision was a Super Bowl campaign – not spot.”
As the first Isreal-owned Internet company to become a Super Bowl advertiser, …