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Showing posts from April 17, 2015

How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day

Here’s the situation. You’re trying to grow your personal brand, and Twitter is a necessary part of that for digital marketers. You don’t have much time. You can’t afford a social media manager. But you want to increase your brand’s value. How do you do it?
Recently, I conducted a personal experiment on Twitter to see how I could increase the number of my Twitter followers through a limited number of activities. My goal was to confine the time I spent on Twitter to no more than 10 minutes each day.
Based on my experience and the corroboration of others, I created a list that will help you grow your own personal brand on Twitter.
At first, you’ll need to spend some time learning the platform and setting up your profile. After that, you don’t need to spend more than 10 minutes a day. Here’s what to do.
Learn Twitter (1-2 Hours)
If you don’t know anything about Twitter, I suggest you take a chunk of time to learn it. Yes, I promised that this would only take 10 minutes a day, but if you don’t…

Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods

Starting May 1, brands will be able to target their Spotify campaigns based on user activity and moods.
Spotify’s new “Playlist targeting” ad platform uses data pulled from the site’s more than 1.5 billion playlists to create audience segments based on activities and moods associated to the music site’s playlists.
According to Spotify’s announcement, “Brands will be able to target unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more.”
Brands will be able to target unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists, from workout enthusiasts and commuters to millennials, parents and more.
Spotify’s VP-North America advertising and partnerships Brian Benedik told Ad Age, “We’ve been able to aggregate this idea of launching playlists as a proxy for the activity or mood you’re in.”
In addition to targeting ads based on age, gender, location and device, Ad Age …

Gmail, Outlook Apps Build A Better Email Marketing Ecosystem

With more than 50 percent of email users now opening emails on mobile devices, it’s no wonder major email providers like Gmail and Outlook are continuously launching new mobile apps and upgrades to make reading, writing and organizing emails easier on the go.
Outlook recently launched its new mobile application for iOS and Android in an effort to be the primary, all-encompassing email app for users on the two largest mobile software platforms. Gmail has continued to revolutionize the email industry by releasing the app Inbox, giving users more power over the organization of their email and daily schedule. Both apps directly compete with the native “Mail” app on iOS and other similar apps on Android.
Despite the obvious benefits these apps have for daily email users, most email marketers have valid concerns about deliverability. But if you look closely, the Gmail and Outlook apps do not actually spell doom for email marketers.
Why Marketers Are Concerned
Most marketers’ primary concern wit…

VA Court: Yelp Doesn’t Have To Reveal Identities Of Anonymous Reviewers

The Virginia Supreme Court has issued a ruling that Yelp is not compelled to reveal the identities of seven anonymous online reviewers. The ruling came, however, on procedural grounds and not on the basis of the First Amendment, which had been at the center of the case.
The case is Yelp, Inc. v. Hadeed Carpet Cleaning. To briefly review: Hadeed received critical reviews on Yelp that he neither liked nor believed were generated by actual customers. Hadeed sued to force Yelp to reveal the identities of the individuals in question — presumably so he could go after them for defamation.
Yelp refused to disclose their identities but eventually the Virginia Court of Appeal granted Hadeed’s lawyer’s motion to compel. Yelp and Public Citizen appealed on procedural and First Amendment grounds.
The Virginia Supreme Court’s opinion overturning the appellate court’s decision is highly technical and tedious. But you can read it below (preferably just before bedtime). Essentially it says that the lower…

Diesel Introduces New Fragrance With Crazy Video And Sense-Assaulting Website

Working with Fred & Farid Paris, Diesel is out with a sense-assaulting video that goes all in with the power of red. Diesel Loverdose Red Kiss fragrance, that is. It’s a pulse-pounding affair with embedded links in the YouTube video that lead to an equally immersive experience on a website.

Since launch on April 10, the video has been viewed almost 97,000 times. While viewing the video or at the end, the viewer can click through to the site which continues the sense-assaulting experience.

The site is a little Flashturbation heavy but there are “chapters” you can explore that serve up extended pulse-pounding experiences, download the music, share to social media and, of course, a link to buy the product.

Découvre l'effet Loverdose Redkiss. #redkiss via @Diesel
— Steve Hall (@stevehall) April 15, 2015

The company got Vogue Paris to debut its video exclusively and announced the premiere on Twitter.

The post Diesel Introduces New Fragrance With Crazy Video And Sens…

Google Makes TrueView Ads Available For Programmatic Buying In DoubleClick

Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager.
Major brands like Nestle, Netflix and others have already been testing the technology inside DoubleClick and — according to Google’s announcement — are seeing success. Google says TrueView will be available to DoubleClick clients “in the coming months.”

In the coming months, marketers and agencies will be able to buy the TrueView choice-based video ad format on a cost-per-view (CPV) basis through DoubleClick Bid Manager. This is the first time TrueView has been available outside of AdWords, allowing DoubleClick clients to take advantage of features like cross-campaign frequency capping, unified audience insights, measurement and billing across campaigns.

TrueView is a cost-per-view (CPV) video ad format that gives viewers the choice to watch an ad or not, and only charges advertisers when viewers watch an ad. Earlier this month, Google announced that all of th…