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Showing posts from April 19, 2015
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Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers

After working with BuzzFeed since 2012, Purina hit the content marketing lottery last year with its “Dear Kitten” sponsored video series.
According to Rick Spiekermann, director of content, community management and partnerships for Nestle’ Purina PetCare, the original “Dear Kitten” video has surpassed 21 million views and continues to grow organically.
“Dear Kitten has grown into a franchise, with 50 million+ views across seven episodes and multiple distribution platforms,” says Spiekermann, “Audiences around the world love Dear Kitten and we’ve seen significant positive increases in our consumer testing.”
Dear Kitten has grown into a franchise, with 50 million+ views across seven episodes and multiple distribution platforms.
Positioning Purina as content marketing superstars, the much loved cat video series made the ultimate leap into television advertising during this year’s Super Bowl when Purina partnered with BuzzFeed to create a 60-second spot that ran in three regional markets duri…

HelloBar WordPress Plugin Adds Notification Bar In WordPress

Have you recently bumped into a blog with a big notification bar at the top of the page? As a blogger these notification bars are very useful for increasing conversion, driving traffic to a specific page, or even to increase affiliate sales! HelloBar is one of the more popular lead generation tools available, and it […]
HelloBar WordPress Plugin Adds Notification Bar In WordPress is a post from ShoutMeLoud - Shouters Who Inspires




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