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Showing posts from April 21, 2015
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Incisive Media’s ClickZ, SES and Search Engine Watch Acquired By Blenheim Chalcot

A release posted on the websites of both Blehheim Chalcot and Incisive Media confirm that ClickZ, SES and Search Engine Watch – three divisions of Incisive Media’s Interactive Marketing group – have been acquired by Blenheim Chalcot.“I have known the founders of Blenheim Chalcot, Charles Mindenhall and Manoj Badale, for 15 years. They have an extraordinary track record of building and developing successful businesses and I could not think of a better new owner of ClickZ, SES and Search Engine Watch,” says Incisive Media’s Chairman and CEO Tim Weller.Weller goes on to say the sale of the three divisions will free his group to focus on its core financial information business.Based in London, Blenheim Chalot was founded in 1998 and boasts ownership of more than 30 businesses spreading across various industries, including IT services, outsourcing, financial services and media.The post Incisive Media’s ClickZ, SES and Search Engine Watch Acquired By Blenheim Chalcot appeared first on Mark…

Bounce Back From Mobilegeddon, Master SEM Tactics & Tools – Secure Your All Access Pass To SMX Advanced

Early Bird rates for Search Engine Land’s SMX Advanced conference expire next week. Register now and secure your spot at this once-a-year opportunity to get sophisticated tactics from 70 leading authorities on SEO, paid search, mobile, social media and more.Are you prepared for Mobilegeddon? For the 40% of sites not mobile friendly, the impact on rankings could be catastrophic. SMX Advanced has you covered with tactic-packed sessions to ensure your sites rank high on mobile, along with advanced traffic-generating advice for all platforms. See the SEO sessions.APIs. Scripts. Cross-platform attribution. Conversion optimization. Today’s tech-powered advertising world would be foreign to Don Draper. At SMX Advanced you’ll get expert-level tactics and strategies that will secure your paid advertising success. Check out the SEM sessions.Don’t miss your chance to exchange ideas, influence the industry and build your network at SMX Advanced. Register today to secure your ticket and the Early …

Google now Lets you Download or Delete all of your Saved Search History

We perform dozens of daily searches on Google, and we don’t think too much about the fact that they are stored somewhere. And if, God forbid, something were to happen to your Google account, then you would give away access to this sensitive data, as well. And Google doesn’t want that to happen to your account, so it has released the appropriate tools to use.Go ahead access the new Google History webpage and you will be able to see there your entire search history, download it or choose to remove it. As you can see, you can customize your search to see queries by hour or day, and you can also ‘go back in time’ by clicking on the older button. But that can prove to be a little annoying, so just modify the web address as you can see in the screenshot from below and include the year and month you like.Besides its utility, this particular feature is actually pretty fun, as well, as it’s curious to see what you were looking for a few years back. If you want, you can remove just a few partic…

National Park Service Partners With Joseph Gordon-Levitt’s hitRECord to Crowdsource #FindYourPark Campaign

Working with Grey New York, The National Park Service has partnered with Joseph Gordon Levitt’s collaborative online production company hitRECord and its community or artists to promote the organization’s Find Your Park effort.The Find Your Park campaign, hashtagged #FindYourPark, urges American to explore 407 national parks as the National Park Service celebrates its 100th anniversary in 2016. The campaign includes a collection of programs, exhibits, events, promotions and public activities throughout 2015 and 2016 that will encourage everyone to find a national park that’s special to them.The partnership with hitRECord, which launched April 15, encourages members to share their original ideas about what a national park means to them and can mean to others. Shares and submissions of writing, photography, videos and more are taking place on the hitRECord project site where, as of April 21, 1171 different contributions have been made.Those original ideas can then be built upon by other…

Elephone Rumored to Work on a 2K Smartphone with 4GB of RAM, will run Both Android 5.0 and Windows 10

Xiaomi, Meizu, Oppo, OnePlus – these are some of the Chinese companies that are regarded either as start-ups or as companies which still a lot of room to grow. But I bet many of you didn’t hear about Elephone, a company which has released so far a couple of quite decent device. But to really become popular, Elephone must come with a product that will raise some eyebrows, and it seems that they are doing just that.GizChina now reports that Elephone could be working on a mysterious device with some really impressive specs. During the annual Hong Kong trade fair, Elephone disclosed that it is working on a new flagship device which will feature a QuadHD (2560 x 1440) display,4GB of RAM and a 20.7-megapixel camera with Sony’s IMX230 sensor. The smartphone is also said to feature a metal frame and really thin side bezels. And if this wasn’t enough, the device is said to be able to run both Android 5.0 Lollipop and Windows 10. Now how about that? However, at the moment it’s not sure whether t…

Micromax Launches 3G Canvas Spark Smartphone at Rs 4,999, Available Exclusively on Snapdeal

Indian company Micromax has released a brand new smartphone for the quickly evolving low-end segment of the mobile market. Going by the full name of Canvas Spark Q-380, the new device is available exclusively on Snapdeal for a price of just Rs 4,999 (around $80). Interested buyers can register on the commercing website starting 12:00 pm on 22 April, to book their smartphone.Naturally, the price of this handset is its standout feature, but you need to have a look at all its specs and features before deciding this is the right device for you. So, here’s how the specs sheet looks like for the product:4.7-inch (540×960) qHD IPS display with Corning Gorilla Glass 3Android Lollipop 5.0Comes with 21 language support through Reverie 16m colour depth1.3 GHz quad core Cortex A7 processor (supporting both 900 and 2100 MHz 3G bands)Mediatek MT6582M chipset134 grams, 8.5 mm thicknes8MP AF rear camera with M8 Largan lens, OV sensor 8858 and Flash; 2MP FF front camer; face beauty mode in rear and fr…

Why The Apple Watch Is The New Remote Control For Everything

You might not believe it, but not everything that can be said about the Apple Watch has been said.Something really important has been left out: interactive notifications. Together, the two will revolutionize how we interact with mobile devices, including our interactions with the brands we care about and beyond.Some background. Until iOS 8, push notifications were simple: You got one, you swiped, and went into an app.But now that they have buttons, users can do everything from purchase a product to share a news story. Interactive notifications have taken a technology we know and love and have evolved it to enhance our experience and connected life.Rewiring HistoryTo understand why this has such deep consequences, we need to look at another disruptive technology: the remote control. Remotes have actually been around much longer than most people believe. The first remote-controlled boat, for example, belonged to Nikola Tesla and made its maiden voyage before 1900.The first remote contro…

Protect your Google Accounts with a USB Security Key

Most big-name web services like Gmail, Microsoft, Evernote, WordPress and Dropbox now support 2-step authentication to improve the security of your online accounts. Once you enable two-factor authentication, a malicious person will not be able to log into your online account even if they know the password – they’ll need access to your mobile phone as well to get in.The verification codes required for logging into a 2-step enabled account can be generated either using a mobile app – like Authy or Google Authenticator – or you can have them sent to your mobile phone via a text message or a voice call. The latter option however will not work if the mobile phone associated with your account is outside the coverage area (like when you are in a foreign country).There’s another option that makes the process of logging into a 2-factor enabled account Google less cumbersome. Instead of generating the verification codes on a mobile phone,  you can use a hardware based authenticator that can be …

Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube

After releasing one-year performance metrics for “Google Preferred” last month, Google has new audience data for its advertising program that lets marketers buy ads in advance on YouTube’s top performing channels.According to a study conducted in February, Google’s research shows that Google Preferred desktop audiences are 29 percent more likely to visit a brand’s website immediately after watching YouTube compared to general YouTube viewers, and 46 percent more likely to search YouTube for a brand they are in the market for.Google says nearly one in ten of its Google Preferred desktop viewers do not watch traditional television, with 90 percent avoiding the top five “full-episode” players, which includes Hulu, ABC.com, CBS.com, Fox.com, and NBC.com.Google also found Google Preferred viewers are 24 percent more likely to research a product after watching an ad on YouTube compared to “full-episode player” viewers.Marketers can no longer rely on traditional TV alone to reach their audie…

The 4 Ds of New Market Share: Data, Distribution, Disruption and Dedication

There has never been better time to be a company in tech. There are seemingly endless opportunities to solve real problems in innovative ways.At the same time, competition is fierce. We no longer live in a world where building great products is enough to get you customers. You have to go out and strategically capture market share.Luckily, for startups and large companies alike, it’s not a zero-sum game. For those who know how to seize it, the opportunities to grow market share are endless.But what is the formula for companies to gain meaningful market share in a highly competitive tech landscape?As the COO (and former CMO) of Porch.com, I’ve experienced first-hand what it’s like to start to build from the ground up. Here are four factors I have doubled down on to help establish and grow our market share — and which any startup or large company can use to grow their base.1. DataBecoming a data-driven organization is table stakes in today’s digital world. Companies are using data to cre…

Marketing Day: Chrome Adds Push Notifications, Google’s Mobile Friendly Update & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:With Chrome Notifications, Google Lets Anyone Turn Web Sites More Into Apps
Notifications, no app required? That’s what Chrome is now delivering for desktop and Android users. “Add To Homescreen” option also offered.Tomorrow Is Mobilegeddon: What You Need To Know Today About Google’s Mobile Friendly Update
Whether you call it Mobilegeddon, Mopocalypse or something else, Google’s mobile-friendly update arrives tomorrow.Send Out An “S.O.S.” to Improve Your Database Email Marketing
Columnist Daniel Faggella offers tips on how you can use broadcast email messages to solicit feedback and improve your marketing strategy.Nokia Coming Back As Android Smartphone Brand In 2016
Stephen Elop, then Nokia CEO, famously said that the Android OS didn’t offer the company a sufficient opportunity for differentiation in the global smartphone marketplace. Accordin…

With Chrome Notifications, Google Lets Anyone Turn Web Sites More Into Apps

One of the advantages for both publishers and their readers to apps is the ability to send notifications, alerts about important stories or events. But not every publisher has an app. Now Google has launched a way to send notifications, no-app required.“Chrome Notifications” allows publishers to send notifications to those who use Chrome, Google’s own web browser. There’s no need for visitors to download an app. Instead, when visitors arrive at a publisher’s web site, they’ll get asked if they want to receive notifications from that site:Here’s an example from Google’s blog post today showing how this works, where visiting a page a site brings up a message asking if someone wants notifications:When a notification is pushed, here’s an example as how it might appear for a user on their Android phone:Right now, the notification system only works for Chrome on desktop (PC, Mac & Chromebook) and within Android. So Chrome users within iOS apparently wouldn’t get notifications. Sites Goo…