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Showing posts from April 23, 2015
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Writing Ad Copy That Converts – April 30 Webcast

In this Digital Marketing Depot webcast, Ginny Marvin from Third Door Media and Frank Palmieri, Yahoo’s lead copywriter, will give you the tools to create compelling ad copy in just three easy steps. Attend this webcast and learn the key ingredients for creating copy that converts, proven strategies to develop engaging calls to action, and tips for testing ads to determine what really resonates.Registration is free at Digital Marketing Depot.Ginny Marvin, Paid Media Reporter, Third Door Media, writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.Frank Palmieri, Ad Creative Expert, Yahoo, manages a search and native creative strategy team in the finance and CPG verticals at Yahoo. Frank has more than ten years’ experience in the search industry. His team works hands-on with some of the l…

Acne Brand Debuts Teen Dramedy Series ‘The Benzacs’ on Instagram

In the vein of teen classics such as Mean Girls, Pretty in Pink and Sixteen Candles, acne treatment brand Benzac, with help from Deutsch New York, has launched The Benzacs, a teen dramedy series that will unfold on Instagram. The series will focus on four teens — Ivy, Cam, Oak and Essy — who aren’t in the cool kids club, The Benzacs, but certainly want to be. The story will be told with 22 15-second videos over a three week time period beginning this week. The content will also include 80 series-related images.The Benzacs were first introduced on YouTube one month ago and that original video has achieved over 1 million views. The story, hashtagged #MakeMeABenzac, will unfold on the main @Benzacacne Instagram feed, but each of the four characters will add to the story from their individual Instagram accounts.The series was teased  on Instagram beginning last week: Here are the first two episodes: Here’s one of the characters, Ivy, introducing herself: Each day’s Instagram activity has been …

Facebook Introduces “Anthology” To Cash In On Video

Yesterday Facebook announced another video milestone — 4 billion views a day. Today, Facebook introduced one of the ways it’s hoping monetize all that video watching.Facebook is launching “Anthology,” a program that will pair brands with video publishers to produce video advertising for Facebook. The publishers will bring the technical and storytelling expertise and the brands will bring the cash. Last month, The Information reported that the minimum buy-in for Anthology will be $2 million. Facebook’s announcement didn’t include pricing details, but the product is clearly intended for brands with major marketing budgets.Production will be handled by the launch partners, Electus Digital, Funny Or Die, Oh My Disney, The Onion, Tastemade, Vice Media and Vox Media. Facebook’s in-house creative strategy team, the Creative Shop, will also help the effort, as Facebook noted in a blog post:Anthology campaigns begin and end with insights. For each Anthology campaign, the Creative Shop — Facebo…

Google Gets Into Content Recommendation With AdSense Matched Content

Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to the familiar style of widget that appears at the bottom articles.Google’s version includes only internal links within a publisher’s site, for now at least. Keeping visitors on the site, of course, increases ad views and the potential for ad clicks. But it’s conceivable that Google might expand this functionality in the future to include paid links to external sites á la services such as OutBrain and Taboola or ads in the fashion of Yahoo Recommends, which includes links advertisers’ sites via native ads.Google’s entry in this realm is a bit late, but an easy implementation and the prospect of increasing page views and ad revenue may get many AdSense publishers already using a competing content recommendation engines — or the related posts widget in WordPress — to flip the switch on Matched Content in their accounts.Google recommends the tool for site…

Online Retailers Planning To Move Martech To The Cloud [Survey]

More than half of online retailers say they’re planning to move their e-commerce hosting to the cloud in 2015, and at least 40 percent say they’ll move other key marketing technologies to the cloud, as well.That’s according to the 2015 Retail Growth Outlook, an eBay Enterprise-commissioned survey of more than 1,000 U.S.-based e-commerce and marketing pros conducted in early March. The research group represents companies that expect to make between $3 million and $250 million in online revenue this year.Respondents were asked what e-commerce and marketing technology infrastructures they plan on “bringing into a cloud environment” this year. E-commerce hosting was the most common answer overall, and it was a more popular answer among the bigger online retailers surveyed. Fifty-five percent of all respondents said they plan to move to cloud hosting, compared to 62 percent of online retailers with a minimum of $50 million in expected revenue (the orange columns below).Inventory management…

Applying The Principles Of The 2016 Election To Digital Marketing Campaigns

The 2016 presidential campaign season officially kicked off last week when news broke that Hillary Clinton and Marco Rubio were putting in their bids for America’s vote. A spirit of change is in the air — the candidates have already begun to address key issues and to sell their strategies for improvements to the economy, violence, human rights, international relations, education, energy sources, and so on.In the same spirit, it’s time digital marketers get our heads out of the sand and address issues that we’ve been hiding behind for the past few decades. These issues directly impact a $600 billion industry, and it’s time we step up to the plate and campaign for change. Let’s take a look at some of these issues and how we can best address them.The Elephant In The Room: Attribution (Or Lack Thereof)For over two decades, we’ve been using the last-click model to validate and measure the entire efficacy of our industry. It’s about time we face reality and understand the blatant flaws of …

Less Is the New More – One Secret No One Will Ever Tell You

One of my all-time favorite quotes is “Less is the new more“. It’s a favorite not because it sounds cool (though it does!), but because I honestly find this quote to be the key to happiness. One key to staying content in life is to learn the power of letting go. Since childhood I have had the tendency to […]Less Is the New More – One Secret No One Will Ever Tell You is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Yahoo Bolsters Video Ad Offerings With Native Video & App Install Ad Units

Yahoo, already a leader in video, is bringing a new set of ad units to video content. The announcement was made a week ahead of the Yahoo’s presentation at the NewFronts next week. The new ad units will allow advertisers to push native content or advertise video-based app-install ads with Yahoo Gemini.The native video ads have seemingly been tested already with quite positive results. According to the release, users that viewed native video ads on Yahoo saw brand favorability increase up to 50% — and purchase intent also increasing up to 28%. The tests for video app-installs after a user watched a trailer aren’t shabby earlier. Those that installed an app after watching a trailer use apps 40% more often and and 20% longer.Yahoo states the following about video app install ads:With video app install ads, app marketers and developers can now promote their apps across Yahoo and thousands of other apps through Yahoo Gemini. Yahoo research shows that consumers who download an app after wat…

Xiaomi Launches the Mi 4i in India, a True Successor to the Mi 4

Just as we were telling you yesterday, both Asus and Xiaomi are holding two events today, and we’ve already seen Asus announce the ZenFone 2 for the Indian market. Now it’s Xiaomi’s turn who has taken the stage in New Delhi to unveil the Mi 4i, a smartphone that we’ve know for more than a week that it will be launched today. The new Xiaomi Mi4i is the successor to the Xiaomi Mi 4 which has been announced back in July, 2014.The newest smartphone from Xiaomi has a unibody polycarbonate body, which means it is aiming at budget buyers, but not necessarily. Polycarbonate isn’t always a sign of ‘cheap’ or affordable, it’s just the opposite of full-metal, which is something that you see on premium devices. The great news is that the plasticky build allows for more colors, as theMi 4i will come in 5 black, white, orange, light blue and pink. The Mi 4i gets a soft touch matte finish with anti-grease coating, as Hugo Barra informed.The phone has a 5-inch 1080p display, is 7.8 mm thick and weigh…

Asus ZenFone 2 Gets Launched in India, Starts at a Price of Rs. 12,999

Recently, there’s been a lot of talk surrounding Asus’ ZenFone 2 smartphone, which the company actually first unveiled back at this year’s CES edition in Las Vegas. Since then, we’ve been able to spend some time with the device for our first impressions, but only today has the device been finally unveiled for Indian customers, as well, with a price of 12,999 rupees. This was pretty much expected, since the phone was priced at just $199 unsubsidized.This smartphones comes packed with a bunch of special features and specs, which explains the huge expectation behind. So, to remind you, here’s what it comes with:64-bit quad-core Intel processor5.5-inch (1080p) IPS display with Gorilla Glass 3802.11ac Wi-Fi3000 mAh batter with fast-charge technologyUp to 4GB of RAM, microSD slot16GB/32GB/64GB eMMC Flash with 5GB free lifetime ASUS WebStorage13-megapixel f/2.0 camera with a dual-color “Real Tone” flash along with a 5-megapixel f/2.0 in the frontAndroid 5.0 with ASUS’ own ZenUI flavordual-SI…

Facebook Video Soars Past 4 Billion Daily Views

Facebook video has taken another big jump. CEO Mark Zuckerberg announced today that Facebook is now serving more than 4 billion video views a day on the network. That’s up a cool billion from January and quadruple the daily views reported in September.The news isn’t really surprising — how much video have you seen in your News Feed lately? — but it will no doubt prompt more discussion about the threat Facebook poses to online video king YouTube. The last time Google’s video network reported stats for daily views in January 2012, it said it had 4 billion. That’s likely higher now. Furthermore, metric comparisons between the two services are tricky because Facebook counts a three second pause on one of its autoplay videos as a view while YouTube’s count is triggered after a longer duration.Clearly though, Facebook’s major player status in video is growing stronger. Zuckerberg, who announced the new number during the company’s first quarter earnings call, also said 80,000 Facebook videos…

Marketing Day: Facebook’s Earnings Report, Google Fi Launches & US 2014 Digital Ad Spend Hit $49.5B

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook Narrowly Beats Earning Expectations, Falls Slighty Short On Revenue
The social network now has 1.44 billion monthly active users — 936 of them daily. Revenue for the quarter was $3.54 billion, $20 million short of expectations.Google Fi, Google’s New Cellphone / Wireless Service, Has Launched
Google has now launched its anticipated own cellphone service called Fi. Details are up here on the Google Blog, as well as a new Fi website where people who own a Nexus 6 phone can request an invite.Demographics Pro Launches “Influence Search” To Identify Optimal Influencers
The new product gives marketers insight into who are the most influential Twitter, Instagram and YouTube sources to reach specific audiences.US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth
Search remains the biggest spend overa…

Facebook Narrowly Beats Earning Expectations, Falls Slighty Short On Revenue

Facebook again beat investor expectations for quarterly earnings, but this time only barely, and the social network slightly missed its revenue target.The company announced earnings — adjusted EPS — of 42 cents a share, beating the expected 40 cents to extend its streak to 12 consecutive quarters of surpassing Wall Street expectations. Revenue for the quarter was $3.54 billion, $20 million below the expected number. Revenue was up 42% from the $2.5 billion Facebook pulled in the first quarter last year.Ad revenue was $3.32 billion, up 46% from last year. Continuing an impressive mobile surge, 73% of ad revenue came from mobile advertising. That’s up from 59% a year ago, and 69% in the fourth quarter of 2014.On the user front, Facebook reported that it now has 1.44 billion monthly active users, an increase of 13% year over year and up 3.5% over the 1.39 billion from last quarter. The network now claims 936 million daily active users (up 17% YoY), 798 million daily active users on mobil…