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Showing posts from April 25, 2015

How Twitter & Instagram Work On The Apple Watch; Facebook Is MIA

The long-anticipated Apple Watch is finally in the hands of — or on the wrists of — the general public. With it comes social media apps for Twitter and Instagram. Here’s how they look. Plus, what happened to Facebook’s promised app?Twitter On Apple WatchOf all the third-party Apple Watch apps out there, Twitter is the most favored. It has the best positioning of any “Featured” app that Apple shows within special section of Apple’s App Store for Apple Watch, which is located within the Apple Watch app. It’s also listed at the top of all “Get Started” apps (by the way, anyone with an iPhone can browse the apps here even without an Apple Watch).Launching Twitter on the Apple Watch brings up an opening screen with two choices: Timeline or Top Trends. Browsing Timeline shows the last five tweets that have been received by your Twitter account.After scrolling through five tweets, there’s a More button. This will bring the next five older tweets behind the ones you already saw, not newer on…

The Day Barra Channeled Jobs

Apple fans can have a new accusation to level at Xiaomi, the company that some call the “Apple of China.” After being accused of copying/being inspired by/paying tribute to the Cupertino company in product terms, now their Vice President is likely to be accused of a copyright violation on a spiritual level.Of channeling Steve Jobs.For about an hour at the Siri Fort auditorium in the heart of Delhi, a venue known for holding classical theatre and music events, Hugo Barra proved that he had not just read from the Steve Jobs Book of Presentations but had added his own footnotes to it. This was not the first time that Barra had taken the stage in India, but in the past he had been constrained to smaller spaces – conference halls and cafes. Small spaces where he literally walked into the audience at times to answer queries.Well, but April 23 was different.This time Barra had a large auditorium to himself. And instead of a few dozen media persons, had an audience close to two thousand, most…

Ayboll Review – Native Advertisement Program For Bloggers

Blog monetization is an uphill task. There is a thin line between making a blog profitable and annoying your readers. Many bloggers end up losing readers because their advertisements are too intrusive, while others will never put any ads, and therefore stop blogging eventually because they aren’t able to make money off the blog. Ayboll […]Ayboll Review – Native Advertisement Program For Bloggers is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

Plum Organics’ #ParentingUnfiltered Campaign Eschews Unrealistic Portrayal Of Parenthood For Blunt Realism

Like a feminine hygiene brand shying away from women in white flowing dresses frolicking through a field of tall grass, organic baby food brand Plum Organics, with help from LeadDog Marketing Group, has eschewed the trite, saccharin sweet portrayal of parenthood that most marketers take. Instead, its new #ParentingUnfiltered campaign tells it like it is.The effort is in reaction to research which shows 61% of Millennial moms feel intense pressure to keep up with the digital “Joneses” by posting images of their perfect, but contrived and fake, life.On April 17, the brand launched a video, created by Stun Creative, that honestly depicts parenthood and delivers the message aimed at reassuring these parents that real life isn’t as pretty as what you might see shared in social media: “if it feels like parenting isn’t always perfect, you’re doing it right.”The video has 208,000 views on YouTube and 244,000 views on Facebook along with 13,000 shares and 23,000 comments. The brand is promoting…

Chrome Notifications, “The Physical Web” And Google’s War On Apps

From day one Google has hated apps. It grudgingly built them because the iPhone and the culture of smartphones forced the company to. Now with Chrome notifications it has taken a very self-conscious step toward making apps less “essential.”In a press meeting several years ago then Google Android boss Vic Gundotra and publisher/pundit Tim O’Reilly confidently but incorrectly predicted that apps would yield to the mobile web in a relatively short time.Instead what we have today is a situation where users spend 60 percent of their digital media time with mobile devices (mostly smartphones) and almost 90 percent of that in apps. The mobile web has greater reach than most apps; but in terms of time spent it’s marginal.Google doesn’t like this for obvious reasons.Although it has several popular apps, Google is not the star of the mobile internet. Its relatively stable gatekeeping role on the PC has been replaced with an ongoing push to maintain mobile attention and usage. (On yesterday’s ea…

Marketing Day: Polyvore Updates Ad Suite, Twitter Rolling Out Trends & Microsoft’s Earnings Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Polyvore Adds Promoted Trends To Ad Suite
Brands can highlight what’s hot with new native ad product.Twitter Is Rolling Out Trends With Descriptions On The Web
Expanding on the mobile launch earlier this month, context about trending topics is appearing on The feature is also being made available in the United Kingdom, Ireland, Canada, Australia and New Zealand.Video Is A Marketer’s Best Friend
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.Mobile Fanatics: Where Social, Video And Calls Intersect
As mobile goes front and center with call analytics, columnist Bill Dinan urges marketers not to ignore other media channels like social and video.NetSuite Expands Omnichannel Commerce Platform With Bronto Software Acquisition
$200 million deal a…

Polyvore Adds Promoted Trends To Ad Suite

Social commerce site, Polyvore, is expanding its native ad product offerings to include Promoted Trends.Promoted Trends give brands and retailers the ability to “drive engagement around the trends that are most important to them, and provide even more style inspiration to Polyvore’s community”.So if fringe bags or tortoise shell sunglasses are hot, for example, a retailer or brand can feature those products right in the What’s Trending section at the top of Polyvore’s desktop and mobile homepages and at the top of  search results pages. The ads link to a category page featuring the related products.Italian luxury retailer LUISVIAROMA signed on as the launch partner for the new ad product.The post Polyvore Adds Promoted Trends To Ad Suite appeared first on Marketing Land.

via Marketing Land

Twitter Is Rolling Out Trends With Descriptions On The Web

Earlier this month, Twitter started displaying more context about trending topics for mobile users of the network. This week, the company is moving the experience to the web, gradually rolling out the feature on everyone is seeing the change yet, but those who do are being presented with a description for each of the trending topics in the left-side bar. In some cases, there’s also information about when a topic started trending and number of tweets it has spawned. Here’s how it looks on the Marketing Land account.The switch also means the end of the Discovery tab, which had already been deleted from the mobile apps. Originally intended to surface high-quality and popular tweets from a user’s network, Discover had been made largely redundant because by recent Twitter moves to surface content in other ways — for instance, the While You Were Away mobile feature and this week’s introduction of Highlights to provide a twice daily snapshot of the best Twitter has to offer.S…