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Showing posts from April 28, 2015
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67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming

Two-thirds of marketers and agency executives expect original digital video to become as important as original TV programming within the next 3 to 5 years, according to a survey released by the Interactive Advertising Bureau (IAB) this week.The Digital Content NewFronts: Digital Video Spend Study of 305 buy-side professionals comes as digital media companies show off their latest offerings to the advertising industry at the NewFront in New York in the vein of traditional TV networks’ Upfronts.Digital video has been growing significantly, and shows no sign of slowing. Brand advertisers surveyed said they increased budget allocations for digital video by 90 percent over the past two years. In the next year, buyers expect to increase advertising budgets and two-thirds said broadcast and cable TV ad budgets are likely to stay flat or decline in the next year.“This study demonstrates unequivocally that digital video is a fierce competitor for advertising dollars,” said Sherrill Mane, Senio…

Google Hopes To Buy EU Publisher Goodwill With $150M Digital News Initiative

In London today Google is announcing a new $150 million Digital News Initiative (DNI). It’s officially intended to help European traditional media companies “increase revenue, traffic and audience engagement.” Participating publishers include The Guardian, Financial Times, Die Zeit, El Pais, Les Echos, NRC Media and La Stampa.This is very similar to past digital publishing initiatives that Google announced in the UK and France. In the latter case Google created a €60 million “Digital Publishing Innovation Fund” to avoid what amounted to a “link tax,” then proposed to help support French newspapers back in 2013.Many commentators regard the new DNI as a payoff or payout to European newspaper publishers who have been among the most vocal critics of Google and have lobbied in some cases very aggressively for antitrust penalties as well as new copyright laws (e.g., Germany, Spain) that seek to directly extract content licensing fees from the company.The alleged quid pro quo here is that th…

Yandex Reports $211.1 Million In Revenue For Q1 2015 – Text-Based Ad Earnings Up 14% YoY

Russian search giant Yandex released its Q1 2015 earnings today, reporting $211.1 million (RUR 12.3 billion) in revenue for the first three months of this year.“Despite a challenging macroeconomic environment, we delivered good top-line performance with text-based advertising on our own sites growing 14%,” said Yandex CEO Arkady Volozh in a news release listing the company’s financials. Text-based ad revenues from Yandex websites represented 68 percent of total revenue.Beyond the text-based ad revenues from Yandex websites, individual revenue earnings during Q1 2015 are as follows:Total text-based advertising revenues are up 14% year-over-year, and account for 93 percent of all revenue.Text-based advertising revenues from Yandex’s ad network grew 13 percent year-over-year, making up 25 percent of total revenue.Yandex paid clicks grew 12 percent, with an average cost per click up two percent year-over-year.Yandex reported a decline it its display advertising revenue, down 16 percent fr…

Shockingly Common Marketing Fails & How To Avoid Them

You know how it’s hard to see your own typos when you read what you’ve written, but someone else can spot them in three seconds? Often, that’s true for our digital marketing efforts as well.I know it’s very easy to Monday morning quarterback marketing, but sometimes I do see things that make me seriously scratch my head. Here are three such mistakes I see often in online marketing.1. There Is No LinkRecently, my son’s principal sent out an email announcing that a video made by some students at the middle school “went viral.”Never mind the fact that my definition of “viral” is probably wildly different from hers due to the fact that I’m in marketing and she’s in education — the email about this viral video amazingly did not contain a link to the video. Here you have a school-sanctioned email sent out to the parents of around 200 kids, and you’ve just left them hanging.Naturally, I searched for the video and found it on YouTube, but I’d have much preferred to be able to just click on a …

LG Wraps its New G4 Flagship in Warm Leather to Take on Premium Rivals

There are many powerful smartphones out there, and LG hopes that its new G4 flagship will earn its place among them, as well. The G4 has been unveiled at six events around the world, and this should speak of how badly the South Korean company wants to make the world hear about their latest and greatest.LG is using leather as a material in the G4 as it tries to give the device a more premium ‘warm’ feel. The company is also improving the camera and display, opting for an incremental upgrade, instead of a new design. The G4 also gets a slight curve, which has allegedly been inspired from LG’s G Flex line of smartphones. Actually, LG says the design is will improve the handling and rigidity by 20%, but I’m really curious as to how were they able to take such a ‘subjective’ measurement.But since LG used leather, then it probably already ‘exhausted’ its premium ingredients, so it doesn’t get a metal body. Instead, it’s made of polycarbonate, which helps with keeping the handset light. Now …

ON Attaches to your Smartphone with Magnets to Wirelessly Charge it

Wireless charging is a really neat feature to have in your smartphone, but this won’t help you out when you are away from an outlet. And maybe you don’t have a portable battery, or you just find it tiresome to use one. So if you are looking for a device that could combine these two features, then the ON charger might be something of interest to you.The On case is a magnetized Qi wireless charging case which sticks to your phone to let it ‘feed’ from a magnetized wireless charging battery (On Charger). So, as we can see, the system is comprised of two parts – the case and there’s a charger, but the case will only work with the iPhone 6 for now. If the gadget will receive enough funds, then Rubix, the company behind the gizmo, will bring the magnet-only On Cases for the already Qi-enabled Galaxy S6 and the Galaxy S6 Edge, as well as the bigger On Case for the iPhone 6 Plus. Rubix suggests that magnetic Charge Ring ‘creates the best charging experience’ as ‘the case and charger simply sn…

The Best Wifi-Enabled SD Cards for you Camera

If you want to use your smartphone or tablet to easily control the camera and share pictures on-the-go, you might need a Wi-Fi-enabled SD card. These SD cards are very similar to the normal ones you’re probably used to, just that they also come with a Wi-Fi chip that’s able to capture the internet signal from your mobile device.This way, you can connect to the net via your camera the same way as you’d do with your cellphone. All you need to do is to create a hotspot using the internet-connected device, and then you’re ready to go. There are two or three well-known brands out there that costs quite a bit, but we also found a few less expensive ones that are worth a try.Having a Wi-Fi SD card is turning into a more democratic thing since we started having options for only $50 or even less to buy online. This being said, we took a look at some of the most affordable ones without forgetting about the top-notch cards out there. Let’s see which one of them is going to win our readers!mobiPR…

Google Gets Personal: Will Potential New Ad Service Boost Personalized Results?

Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new way to target customers in AdWords.The way the new service reportedly works is that companies voluntarily share their first-party data about their customers — their email addresses — with Google, so that they can better target and tailor the AdWords ads served to those individuals.Though Google isn’t talking about this, much less sharing details, I expect that Google will retain that information to build enhanced user profiles to personalize search results. When and if that happens, don’t expect your existing SEO strategy to work.What’s Behind All This?In 2012, Facebook rolled out an advertising service called “Custom Audiences”that worked by allowing advertisers to upload an email list of their customers to Facebook. Facebook would then find those people in its massive member database, and would group them together so the advertiser could run Facebook advertisements to just those customers.Wi…

How To Convert Subscribers Into Salespeople

Social media spending is at an all-time high. But most marketers still struggle to nail down the quantitative impact of their brand’s social investments. So what gives? When you get past the hype, is social media really a bust for marketers?Not at all. Part of the problem may be that you’re looking for outcomes in the wrong places. By implementing a social attribution strategy that identifies and rewards subscribers who share, you can quantify social performance — and in effect, multiply your brand’s sales force without spending a dime on new hires.The Value Of Tracking Social AttributionResearch from Duke University shows that while 40 percent of marketers can identify the qualitative impact of their social media investments, only 15 percent of marketers can quantify the impact of social media for their brands.Duke University’s CMO Survey Even more disturbing, almost half of all marketers can’t identify any impact social media spending has delivered for their brands. That’s a problem …

Samsung Galaxy S6 Beats iPhone 6 Plus as the New Leader in Smartphone Cameras

Camera is one of the most important things we look at when buying a new smartphone. There are so many things to consider, and sometimes we need to listen to the experts in this field. Of course, the best expertise is your own experience with it, but it’s good to know where your current or future smartphone stands in terms of camera performance.DxOMark is a software company that develops image processing software and also maintains a website with technical measurements of lenses and cameras. From time to time, they also take a new smartphone and thoroughly analyze the performance of its camera(s). Back in September, they were claiming that the newest iPhones have the best cameras and now, after the Galaxy S6 Edge has been in their labs, they say that Samsung’s flagship handset is now the smartphone with the best camera.DxOMark says the device has achieved outstanding scores in its Mobile industry standard tests, thus becoming the new top-ranked device in their database, as you can see …

A Week After Mobilegeddon: What We Know About Google’s Mobile Friendly Update So Far

A week after Mobilegeddon, what do we know? That it will likely take a few days to finish rolling out, that many haven’t seemed to notice what’s happened so far yet we do have some early winners and losers.Last Tuesday Google confirmed the roll out began and by the end of the week they confirmed it has gone live in several Google data centers. But Google has also said it will not fully roll out for a week and a half or so.It has only been a week, so I’d expect by the end of this week, we would see a full roll out of the Google mobile friendly update.This update is/was expected to be very significant, more so than the impact we felt with the Panda or Penguin algorithms. But for the most part, maybe since it is not fully rolled out yet, the impact has not been that concerning to webmasters.Google did say the lead up to this launch lead to a 4.7% uptick in mobile friendly web sites within their index.SearchMetrics did release an early listing of the Mobilegeddon Winners & Losers. But…

Facebook is Introducing Video Calling in Messenger to Take on Skype and Others

Facebook released the Messenger app for mobile devices back in August, 2011, and since then has been busy improving it with new features. In the beginning, many didn’t understand why Facebook came up with a product that was basically identical to WhatsApp, which it owns; but the number of users has now reached more than 600 million users, proving that there are plenty out there who will use both services.And now Facebook is releasing the video calling feature for its Messenger app, a few weeks after WhatsApp has completed the roll-out to iPhone and Android users. Thus, Facebook wants to make sure that it is covering a huge audience, both with its WhatsApp app and with Facebook Messenger. Recently, the Messenger app has also been improved with the option to send money to friends, which makes it even more versatile. After you will make the jump to the newest version of Facebook Messenger, you will be able to quickly start a video call from any conversation with just one tap. There’s now …

NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares

BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen and president of BuzzFeed Motion Pictures Ze Frank taking the stage at B.B. King Blues Club in Times Square.Peretti outlined a number of site stats, including its billion monthly views and 200 million unique monthly views – four-times the number of unique views it was generating in 2013.Peretti also said his site reaches more than 50 percent of 18 to 34 year olds in the US each month.Following Peretti, BuzzFeed publisher Dao Nguyen introduced the company’s new proprietary metrics technology POUND.An acronym for “Process for Optimizing and Understanding Network Diffusion,” BuzzFeed claims its new technology shows exactly how a post spreads on social, “…from one sharer to another, through all the downstream visits, even across social networks and one-to-one sharing platforms like G-chat and email.”POUND makes world of mouth marketing measurable. “POUND ma…

Durex Teams Up With Popular Vlogger Hannah Witton To Give Sex Advice In #DurexHannah Campaign

Increasingly, brands are teaming with popular social media figures and, for the most part, those hook ups have been quite successful. The latest has condom and adult toy brand Durex working with 23-year-old British YouTube star Hannah Witton, who has 120,000 followers on the site, 12K followers on Facebook, and 22K followers on Twitter.Witton, who had complete editorial oversight on the project, solicited her social media followers to submit sex and relationship-related questions using the hashtag #DurexHannah.For the video that answered those questions, Witton selected the products she wanted to feature and filmed the video herself as she normally does. Here it is: Witton began the social media part of the campaign at the end of March, when she reached out to her Twitter and Facebook followers for questions:I’m teaming up with @durexuk (!!) to make a Q&A video about sex & relationships! Tweet your Qs using #DurexHannah and I'll answer them! 😍😍😍— Hannah Witton (@hannahwi…

Google’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store Visits

With mobile ingrained in our daily behavior, technologies that can tie digital advertising to in-store visits and sales are finally becoming a reality. When it comes to store visits reporting, though, advertisers have to have faith that the data is accurate and actually holds meaning.Earlier this month, when Xad launched its in-store visits technology, Blueprints, Google reached out to Marketing Land to offer more detail on how their own in-store visits metric works in AdWords. On Monday, for the first time, Google’s director of product management for mobile search advertising and AdSense, Surojit Chatterjee, shared more explicit details about how Google determines if someone has actually visited a store rather than simply walked nearby.Google began reporting on estimated in-store visits in December, 2014 to show advertisers how ad clicks help drive foot traffic to their stores. At the time of the launch, Google simply said that this estimated data was based on user proximity to the a…

Marketing Day: Apple Earnings, Amazon Echo & Pinterest’s “Marketing Developer Partners”

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Apple Beats Expectations With $58 Billion In Revenue, Sells 61 Million iPhones
The iPhone 6 is the force that continues to power huge quarters for Apple.Up Close With Amazon Echo: It’s Early, But This Personal Assistant Shows Promise
Comparisons to Siri, Cortana and Google Now don’t fit. Echo isn’t as developed as those and serves an entirely different use case.WordPress Issues 4.2.1, Another Critical Security Update
The second security update in a week is now available.Act Now: SMX Advanced Early Bird Rates Expire Saturday
Search Engine Land’s SMX Advanced rates increase at the end of the day Saturday! Register now, save $200 and guarantee your seat at the search marketing conference of the year.Brand Alignment And Content Strategy: Synergies That Sell
Columnist Jayson DeMers outlines the steps you can take to ensure your branding and content …

Apple Beats Expectations With $58 Billion In Revenue, Sells 61 Million iPhones

This afternoon Apple reported Q2 revenues of $58.01 billion and quarterly profit of $13.6 billion. Financial analysts had projected revenue of $56.1 billion. A year ago revenues were $45.6 billion.Apple sold 61.2 million iPhones last quarter compared with expected sales of 58 million. However once again the company sold somewhat fewer iPads than expected (12.62 million vs 13.6 million). It also sold slightly fewer Macs (see numbers below).Non-North American sales were responsible for roughly 63 percent of revenue, $16.8 billion of which came from China. That was second only to the Americas region, which generated $21.3 billion.Below are the product-line numbers:iPhones: 61.17 million units, $51.2 billion in revenueiPad: 12.6 million units, $8.9 billion in revenueMacs: 4.56 million units, $6.9 billion in revenueServices: $4.99 billion in revenueOther: $1.68 billion in revenueApple has $194 billion in cash on hand. Company stock is up in after-hours trading.Stay tuned for notes from the…

Up Close With Amazon Echo: It’s Early, But This Personal Assistant Shows Promise

It’s impossible to use Amazon’s personal assistant-in-beta, Echo, and not want to compare it to the similar tools already on the market from competitors like Apple, Google and Microsoft. All aim to make life easier by providing answers and information via voice search or before you even have to search. But there are some obvious reasons why, in Echo’s case, the comparisons to Siri, Cortana and Google Now aren’t fair.The biggest reason is the most obvious: Echo isn’t mobile. It’s a home-based device that has to be plugged in to an electrical outlet. You’re not going to ask Echo for directions to the new Italian restaurant in town, like you’d ask Siri or Cortana. Comparisons are also difficult because you don’t have an Amazon e-mail account, so Echo doesn’t know about your personal plans the way Google Now does, for example. It’s not going to activate itself to warn you that traffic is bad and you should leave now for that flight to New York City.Echo is still in beta and Amazon is regu…