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Showing posts from May 1, 2015

LinkedIn Reports $638 Million In Revenue For Q1 2015, Up 35% YoY

LinkedIn released its Q1 2015 earnings yesterday, reporting a 35 percent year-over-year increase in overall revenue at $638 million.The professionally-focused social media network grew its total members to 364 million during the first quarter of this year, up 23 percent. LinkedIn reported that more than 75 percent of its new members during Q1 came from outside the US. Unique visiting member numbers increased 18 percent, averaging 97 million per month.During the earnings call, CEO Jeff Weiner said mobile now represents more than half of all traffic to the site.“Q1 was a solid quarter, one in which we made meaningful progress against our multi-year strategic roadmap,” states Weiner in LinkedIn’s announcement on its earnings, “During the quarter, we maintained steady growth across all member ecosystem metrics while delivering strong financial results.”Individual revenue earnings include:$396 million from talent solutions, up 36 percent year-over-year and representing 62 percent of total …

Report: Facebook Pulls In 84% Of Social Shares For Publishers

Bloomua / There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s another significant one. More than eight of every 10 shares from publishers’ websites are on Facebook, according to a report released this week by ShareThis.Total eclipse of the market? Not quite, but the shadow is getting longer.Facebook’s share of sharing is 84.3%, jumping a healthy 11.9 percentage points since last year at this time. That doesn’t leave much room for other players. Twitter eked out a 5.8% share of sharing activity, falling 3 percentage points since last year. Only Blogger, which rose 2.1 percentage points to 4.8%, showed a gain in the data from ShareThis, which pulls its results from the 2 million websites that have installed its social sharing tools. Pinterest fell 5.3 percentage points to 2.9%.Facebook’s strength was especially solid on mobile devices, where it claimed 87% of total sharing, compared to 79% on the desktop. The social ne…

At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game

Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from brands and publishers.Facebook called it “balancing content from friends and Pages,” but for the brands and publishers that depend on Facebook for referral traffic, it’s hard to see the balance.Over the past two years, Facebook’s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started getting bad about a year ago, when the average unpaid brand post (for large pages with more than 500,000 Likes) was only seen by about 2 percent of that brand’s fans. But today that number is potentially plummeting even closer to zero.A Widespread UpdateAnd while most of Facebook’s changes have targeted specific behaviors like click-bait headlines or overly promotional posts from brands and publishers, its most recent update is much …

Finding Creativity In The Age Of Programmatic

Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” on the contrary, it offers great, new opportunities to move beyond the status quo.In fact, the recent industrywide drive toward data-driven marketing has set the stage for a creative renaissance, one rooted in and informed by a deeper, more precise foundation of consumer profiling facilitated by technology.This consumer profiling is based on behavioral and demographic knowledge, which layers in precise signals that determine when they are researching or thinking about specific content. We now have the ability to apply data to discern the actual moment that people are planning vacations so we can serve them relevant and compelling messages about beach clothing, or to know when they are researching cars to serve them auto ads.To begin with, the entire digital advertising community nee…

Marketing Day: Microsoft Build Live Blog, YouTube At NewFronts & Yelp Earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Earth Day Efforts Encouraged Californians To Share “Acts of Green” On Social Media
A state initiative sought to use the power of social media influence to encourage resource conservation.Size Matters: Phablets Reach 20 Percent Penetration Of Smartphone Market
When it comes to smartphones (screen) size matters. According to data from Flurry (Yahoo), so-called phablets now constitute 20 percent of all active smartphones globally.E-Commerce: Smartphone Traffic Grows 269 Pct, 90 Pct Of Carts Abandoned
Since Black Friday 2014 e-retailers have come to recognize that smartphones are now a major force in online shopping.Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers.Live Bl…