Skip to main content

Posts

Showing posts from May 4, 2015
Instapage

Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Our sister site Digital Marketing Depot has published a new Market Intelligence Report, “Enterprise Paid Media Campaign Management Platforms 2015.”Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software.This free, 48-page guide includes updates on the current trends and issues in enterprise paid media campaign management, including how the increasing capabilities of mobile management tools and how marketers, search advertisers and vendors are keeping pace with changing ad formats. If you are considering licensing a paid media campaign management platform, this guide will help you decide whether or not you need to. It provides recommended steps for evaluating which solution is best for your business and conta…

After Pacquiao-Mayweather Fight, Twitter Building “Robust Tools” To Combat Periscope Piracy

After Twitter’s live streaming service Periscope gained attention this weekend as a easy way for people to watch the Pacquiao-Mayweather fight without paying for it, Twitter says it is working to build tools to better combat such piracy. The company also said it removed 30 streams of the fight, based on rights-holder complaints.When the fight aired on Saturday night, it was easy to locate people rebroadcasting it on Periscope as well as rival service Meerkat. The quality often wasn’t great, but thousands watched this way, as one example below shows:Our previous story covers this in more detail: Meerkat & Periscope Let People Pirate The Pacquiao-Mayweather Fight: Twitter’s CEO Doesn’t Care. It also covers how Twitter CEO Dick Costolo seemed unconcerned over the piracy, declaring Periscope to be the “winner” of the fight:And the winner is… @periscopeco— dick costolo (@dickc) May 3, 2015 Despite Costolo’s tweet, when Twitter was asked if these streams were a violation of Periscope’s t…

Microsoft Releases Public Preview of Office 2016 for Windows

Microsoft today released the latest preview of Office 2016. Unlike the first preview of its new productivity suite that was released in March for developers and IT pros, today’s release is meant for consumers — both Office 365 subscribers and non-subscribers.The new preview boasts a number of changes including providing you with the ability to save files into the company’s own storage cloud service OneDrive by default. The new preview works on desktops/laptops running Windows 10, Windows 7, Windows 8 as well as on Windows-powered tablets. You are, however, required to uninstall Office 2013 from your device to install the new preview.In addition, Outlook — the email client in the Office suite — is also getting some new features. You will now be able to send larger files much easier.New modern attachments in Outlook make it easy to attach files from OneDrive and automatically configure permission for the recipients—without leaving Outlook. All making it easier to share and collaborate o…

Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”

Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed everyone’s notions of service and support in the digital age.Brand ambassadors praising you online? Yes, lots of those (and we love them!). Upset customers hoping for a quick resolution? Absolutely, and in substantial and growing numbers. Anyone from any walk of life (customer or not) weighing in on any aspect of your brand? That goes without saying – everyone has a point of view that they want to share!Social Support And Customer CareKnowing this, let’s take a step back. What’s abundantly clear is that we are now living in an era when social support and customer care are constantly top of mind for brands big and small.Though, at the same time, I think we’re all starting to realize that how we use social and digital media to better serve our customers makes us more suscept…

Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope

Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this year and account for three-quarters of display ad spending by 2019, according to eMarketer. But are users getting left out of the equation?Interstitials clog slideshows; banners are placed right where your thumb hits the screen to scroll down an article (infuriating); pop-ups with minuscule close buttons placed right next to the button that closes an entire article; weak (or non-existent) disclosures make it nearly impossible to tell if you’re clicking on editorial or branded content. Whether it’s ads plastered all over or clunky formats, consideration for the user experience often seems an afterthought.Publishers are trying to figure out how to monetize this huge influx of mobile traffic. Advertisers are scrambling to reach mobile audiences with effective ad formats and measure results. Both are grappling with the mome…

5 Principles For Making Programmatic Creative Work

As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who leads one of the United States’ largest agencies was reminiscing about when he started in the business — not quite “Mad Men” days, but the late ’80s.Afterwards, a digital advertising friend commented on how sad it was that our colleague “wished it was still the good ol’ days.”I shocked her by saying, “Who doesn’t!?” After all, before digital advertising, we lived in a linear media world in which marketers and publishers were in control, leading consumers as effectively as the Pied Piper with his magic pipe. That was the pinnacle of analog advertising, a time in which professionals practiced a perfected craft and were richly rewarded for it.Then, the world changed.A New Dialogue Between Marketers And ConsumersToday, digital media and advertising has enabled a level of interaction and dialogue between marketers and consu…

Why You Need A Persona-Based Content Marketing Strategy

You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content should speak to customer pain points and challenges throughout the buyer’s journey.However, to create content that is truly targeted, you need to understand exactly who your buyers are and what their journey looks like.Enter persona-based content marketing: creating and promoting content with a specific buyer persona in mind.Defining And Developing Buyer PersonasBuyer personas are representations of your actual customers — taking into account who they are, what they are trying to accomplish, what their goals are, and how they behave throughout the buying cycle.Buyer personas are typically based on both independent and market research, combining insights from your actual customers (gleaned through surveys and interviews) with trends seen in the overall market. Depending on your industry and business model, you could have anywhere from two personas t…

Facebook Reveals The Internet.org Platform – A Framework To Help Connect The Globe

Just over 2 years ago Facebook announced Internet.org, a service aimed at increasing connectivity in developing countries with the goal of connecting all citizens. Today Facebook is going a set further with an Internet.org open development platform that will be free for any users or developer.The goal of the Internet.org Platform is simple: to facilitate the creation of free basic services. These should be non-exclusive to specific mobile operators and simple in nature. Facebook won’t be running ads within the platform, companies need not pay to be included, and operators won’t charge developers for the data people use for the services.In order to participate developers must meet three criteria:Help others explore the internet
Developers should help bring a valuable service to users that “encourage the exploration of the broader internet wherever possible.”Efficient services
These apps need to be efficient in order to be economically sustainable. Developers will need to create services …

10 Best iPhone and iPad Apps This Week (May 4th)

It’s the week after Apple Watch release and app-wise, things are starting to settle down. We haven’t seen any major app releases this week. The app developers are taking the day off after pushing the Watch update, we get it.Still, we have enough to keep you entertained. From minimal, challenging puzzle games to an easy way to annotate images right from the Photos app, we’ve got you covered.1. App Store’s Free App of the Week: Mighty Switch Force! Hose It Down!This week’s free app of the week is a puzzle game called Mighty Switch Force! Hose It Down!. You’re a fireman, there’s fire but between it and you there are jumbled up puzzle pieces. All you have to do is arrange them in a way that the water from your hose can reach the fire. Like any other puzzle game it starts out easy and then gets complicated. The game’s styling takes me back to the Contra era.2. TechPP’s Game of the Week : Battledots ($0.99)Battledots is a minimal strategy game like no other. You can play it on your own, wit…

30 Tested Platforms To Distribute Content & Get Insane Traffic

Among many other factors, quality of your content plays the vital role in search engine ranking & getting epic social media shares. But, is creating high-quality content enough to drive traffic? Will it automatically get links and traction? Sadly, no. Content is only the beginning. It’s important for your content to reach out people who can […]30 Tested Platforms To Distribute Content & Get Insane Traffic is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud