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Showing posts from May 6, 2015
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Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon

Ah, yes. Who doesn’t love free beer? Well maybe wheat-hating Paleo diet fans, but this is an article about digital marketing, not nutrition, so we’re going to leave that one alone.Anyway, beer brand Fuller’s London Pride is offering a free pint to anyone who tweets @London_Pride at Noon (London time) using the hashtag #TweetAt12. People are then DM’d a coupon code they can redeem they can redeem at a Fuller’s Pub.London Pride is pushing the promotion on Twitter, Facebook and Instagram:We taste test Pride every day at 12. Now we're inviting you to help us check the quality, for free. #TweetAt12http://pic.twitter.com/ZKTlJJgv9P— London Pride (@London_Pride) May 6, 2015 The #TweetAt12 promotion, created by The Corner, coincides with a taste test at the brewer’s Chiswick brewery which it presents via YouTube each day at Noon. The online campaign is supported offline with billboards and print.People seem to love the campaign:woo hoo. Thanks @London_Pride#TweetAt12— Fleur Andrews (@FleurA…

Windows Phone Growing as Fast as iPhone in Europe, at the Expense of Android

There’s no doubt about the fact that Apple’s iPhone and Google’s army of Androids are the most important two sides in the mobile war, but Microsoft has always been busy trying to improve Windows Phone. Perhaps one of the biggest improvements is going to happen with Windows 10, when iOS and Android developers will be able to rework their apps and make the available for download on the Windows Store.And now there are some other great news for Microsoft and its partners – the Windows Phone platform is experiencing an overall growth of around 1.8 points across European markets. This might not seem like much, but it matters when we’re talking about Windows Phone, and not Android or iOS. As a matter of fact, 1.8% is the exact same increase as Apple’s iOS, so it’s safe to say that WP has seen the same growth as the iPhone.But what happens when Windows Phone and iOS have the same growth? That’s right, the Android ecosystem suffers. Android has seen a decrease of around 3.1 points in the same …

Prudential’s Marketing Leader Aims To Make Life Insurance More Relevant In Today’s Market

Mark Hug serves as the executive vice president of product and marketing for Prudential’s Individual Life Insurance business, focusing on product solutions, broad marketing research analytics, creative marketing programs and materials, and client management.Joining the company in 2004, Hug previously served as Prudential’s executive vice president of marketing and distribution for Individual Life Insurance, leading all sales and marketing responsibilities for domestic individual life insurance sales.A graduate of Notre Dame University, Hug’s prior executive marketing and sales experience includes positions with Allmerica Financial Services, The Equitable Life Assurance Society and Aetna, as well as chief marketing officer for Connecticut Mutual’s Corporate Owned Life Insurance.He is a Fellow of the Society of Actuaries, member of the American Academy Actuaries, and a registered principal of the Financial Industry Regulatory Authority. Mark HugVP of Product & Marketing @ Prudential…

Stop Building Marketing Platforms For Marketers

As marketers, we have nearly 2,000 marketing technology products to choose from across 43 different categories. The staggering number of vendors available to us has more than doubled since last year. We can email, tweet, track, engage, predict, analyze, attribute, optimize and more. There is now a layer of technology (or even multiple technologies) between each and every interaction we have with the buyers we’re nurturing through the purchasing process.Yet despite the proliferation of these technologies, the marketing stack is still largely disconnected from critical aspects of that process.It serves marketers, not buyers. It treats people like leads, not human beings. It doesn’t know if someone is just downloading an e-book because they’re interested in the topic, or if they’re raising their hand because they’re ready to buy — it just processes them all the same.And it definitely hasn’t caught up to the fact that a “lead” might just be one person in a larger buying committee that is…

What Google’s Mobile-First Rules Mean For Your Marketing Strategy

The news that Google was rolling out a mobile-friendly algorithm should have come as no surprise. As the search giant revealed yesterday, mobile search queries on smartphones now outnumber those on tablets and desktops.Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites are ranked in its search engine, but changes or adjustments rarely, if ever, trigger public notice. This time, Google announced the change in mobile search months ahead to give companies time to optimize websites for mobile users.It’s a clear signal. We now live in a world in which mobile increasingly comes first — and that means marketers need to deliver mobile-friendly experiences.Google Redefines Mobile-FriendlyWhat’s at stake? Portent, a market-research firm, ran tests based on the new rules and found that, “40% of the leading sites failed Google’s ‘mobile-friendly’ test and may be down-ranked in search.”Under the new mobile rules, …

Mobile Video Advertising Revenues Much Higher Than Impression Share — Report

You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few years have transformed the company into a global advertising business that also happens to make a browser.Opera says it works with “90 percent of the Ad Age Top 100″ and reaches a billion mobile uniques monthly. It also claims that “17 percent of the global [mobile] advertising spend [is] driven by Opera Mediaworks.” Challenging a similar claim by InMobi, Opera says it’s the largest independent mobile advertising company globally.The company exceeded $100 million in quarterly ad revenue in Q4. Following the acquisition of video platform AdColony a year ago, Opera now says that mobile video advertising is responsible for more than half its revenue growth and more than half of revenue for publishers that it works with.Indeed, video is the fastest growing mobile ad format overall, driving much more revenue than its overall impression share.Opera said the fo…

Succeeding In Mobile Display Advertising: Little Messages That Pack A Big Punch

The number of jokes I can make about trying to fit something large into a small space …When it comes to advertising in mobile environments, space is the wildcard, the industry’s monkey wrench that forces publishers to adjust their strategy in order to pack a big punch into that little area.As if claustrophobia wasn’t enough, publishers need to also tailor each and every ad experience to varied types of devices on which the ad would be displayed. What a mess! Creating a successful mobile advertising campaign requires messaging that engages viewers.With the amount of time we all spend on our mobile devices, it’s difficult to escape mobile ads. Just this morning I was watching a YouTube video with my 8-year-old son. As the video loaded, he commented, “Dad, just skip the ad,” to which I replied, “If you do that, Daddy won’t be able to pay the mortgage!”My son’s reply captured what is one of mobile advertising’s biggest hurdles when he said, “Well, I do watch the ads sometimes, but only wh…

Xiaomi Unveils Mi Note Pro with Monster Specs: 5.7-inch QHD Display, 4GB RAM, 3D Curved Glass, Snapdragon 810 for $483

The amount of RAM in a smartphone seems to be the new feature over which various OEMs are now competing. At the moment there aren’t so many devices out there with such a big amount, but Xiaomi wants to make sure it is in the leading pack. The Chinese company had announced back in January the Mi Note Pro phablet and now the device has finally been unveiled at a media event in Beijing.As expected, the handset sports some really appealing specs and features, hence its local price of CNY 2999 (approximately Rs. 30,760 or $483). It will go on sale in China from May 12, but at the moment we don’t know other details regarding its rollout out to other markets, but most likely India is going to be among the first to get it. So, let’s have a look at the rich specs sheet that it boasts with:

3D curved glass on the back, 2.5D curved glass on frontQualcomm Snapdragon 810 64-bit 8-core CPU, Adreno 430 GPU4GB LPDDR4 RAM, 64GB eMMC 5.0 flash5.7” 2K (2560×1440) Sharp/JDI display, 515 PPI, Sunlight Disp…

Scribd Review: Can an Upstart Take on Amazon Kindle?

I like the idea of reading books, gaining knowledge, being entertained, imagining things, just as much as the next person. And as a writer, reading is an inherent part of my life. But as someone who writes a lot and spends his days reading a lot of blogs, books have recently taken a back seat. So naturally, I turned to audiobooks. But at average prices of $15-25 at Audible, they were way too expensive (context: I’m in my 20s, I’m a writer, I live in India). So I turned to free audiobooks. The awesome volunteers at Librivox have done a great job at converting out of copyright books into audiobooks. That got me through a couple of months.Books for the On-Demand GenerationWe’re starting to become the on-demand generation. Everything from TV shows to movies to food, we want them at a moment’s notice, whenever we demand them. Books though, are late to transition to this era. But they’re here now. Scribd is the Netflix for ebooks. And not just ebooks. They have audiobooks and now even comic…

Marketing Day: Klout Adds Expertise Badges, NewFronts Wrap Up & Advice For New CMOs

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest
The musical instrument retailer looks to reach aspiring musicians with a crowdsourced and celebrity-judged competition.5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing
How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible results.Klout Adds Expertise Badges To Its Influence Rankings
The company is now parsing social content to rate social media accounts’ level of knowledge and authority in specific topics.Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery
In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US an…

Guitar Center Teams With Grammy Winner DJ Zedd For #PlayItForward Social Amplification Remix Contest

Guitar Center has partnered with Grammy Award winning DJ and Producer Zedd for a social media-centered contest entitled “Cover Me,” which will award budding artists a meeting with Interscope Records and $10,000.Launched May 1, the contest solicits covers or remixes of Zedd’s Billboard hit “I Want You to Know.” Submissions are made on a campaign site powered by social engagement platform Amplifier which “uses the power of the crowd to amplify a brand’s story by incentivizing fans to create and share campaign specific videos for the chance to earn rewards.”Submitted covers and remixes will be ranked based upon their social engagement and fan/follower growth. Those whose submissions rank in the top 150 will be reviewed by Zedd who will pick the ultimate winner.That winner will receive studio time with Zedd, a mentoring session with Zedd’s management firm Blood Company, a meeting with Interscope Records, a feature story in Insomniac and DJ magazines, a VIP experience at the 20th anniversa…

5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing

Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the latest wave of targeted advertising because it enables reaching an ever-more-specific audience on a much larger scale.When marketers leverage data and perform sophisticated analysis of this information, helping them choose where and how to focus their marketing dollars, campaigns become more relevant and engaged.While this one-to-one account-based marketing has swiftly become the new gold standard of media transactions, especially in business-to-business applications, it’s still very much an evolving space, and we have yet to fully understand its potential for success or its possible areas of risk.Here are five ways that marketers can make account-based marketing work to suit their unique needs, including how to adapt to an ever-changing environment while optimizing results.1. Help “Marketing-As-A-Service” Help YouIt’s common for marketers to acquire a …

Klout Adds Expertise Badges To Its Influence Rankings

Klout isn’t just about influence anymore. The social media ranking service today announced it has added expertise to the mix of factors that make up a Klout score.Now Klout profiles will display expertise badges for users who rank highly for knowledge in the 10,000 topics that Klout is tracking.Social media and digital marketing experts will no doubt be happy with the new set of vanity badges, but Klout believes the extra information will be most useful for people trying to sift through the online information glut and find more relevant and trustworthy accounts to follow on social media. And marketers, Klout believes, can use the information to see a clearer picture of who they’re engaging with and who their customers are and to identify and enlist relevant experts on behalf of their brand.“We are making it dramatically easier for people to make personal decisions based on the right context and a higher degree of trust,” said Rob Tarkoff, president and CEO of Lithium, Klout’s parent c…

Google Says Mobile Search Volumes Pass Desktop, More Effective For App Discovery

In a blog post today Google reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google declined to provide more color or detail beyond this statement — other than that “mobile” here means smartphones only.While there have been many conference presentations, predictions, articles and discussions that have anticipated this moment, it has finally arrived.Simultaneously the company made a range of announcements about new mobile ad units/formats, new automation tools and improved mobile and cross device attribution. Those announcements are explained in more detail on Google’s AdWords blog and in Ginny Marvin’s SEL article and related Marketing Land piece.Google is also distributing a report that contains data about app discovery, engagement best practices and an argument for its own app-related search ads. Part of the findings in the report are based on a survey of 8,470 smartphone owners “who had used apps in the …