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Showing posts from May 13, 2015
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Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast

Successful marketing is no longer about who you “think” your customers are… it’s about who you “know” your customers are.But how do you do it? Enterprises have more customer data than ever before. The challenge is to turn all that data into actionable insights that go beyond personalization to engage customers with highly individualized marketing campaigns.Join us on Thursday, June 4th for this Digital Marketing Depot webcast. Gord Hotchkiss and Jenne Barbour will discuss best practices for using data to create individualized customer experiences, how to bring IT into the marketing loop while achieving business objectives, and how to drive more revenue from your multichannel marketing efforts.Registration is free at Digital Marketing Depot.Gord Hotchkiss, Marketing Consultant and Author, has been in the marketing business for more than 30 years, and has spent almost 20 of them working in digital media. Gord founded Enquiro, and was the author of many of that firm’s seminal studies of …

Windows 10 to Ship in Seven Editions: Home, Pro, Mobile, Education, Enterprise, IoT Core, Mobile Enterprise

Microsoft will be releasing Windows 10, its forthcoming operating system for the desktop, mobile, Xbox, and IoT platforms this summer (July-August) in 190 countries in 111 languages. In an attempt to sort out the confusion, the company is sharing details about different versions of Windows 10.On a blog post, the company announces that Windows 10 will come in seven editions: Windows 10 Home, Windows 10 Mobile, Windows 10 Pro, Windows 10 Education, Windows 10 Enterprise, Windows 10 IoT Core, and Windows 10 Mobile Enterprise based on the different needs of a customer.“We designed Windows 10 to deliver a more personal computing experience across a range of devices. An experience optimized for each device type, but familiar to all. Windows 10 will power an incredibly broad range of devices – everything from PCs, tablets, phones, Xbox One, Microsoft HoloLens and Surface Hub,” said the company. “No matter which Windows 10 device our customers use, the experience will feel comfortable, and th…

Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal

Verizon’s pending purchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition strategy to piece together end-to-end platforms for both publishers, including AOL’s own Huffington Post and TechCrunch, and advertisers. What does the merger of AOL’s ad tech and content assets with Verizon’s pipes and scale mean for media buyers and the marketing technology landscape?Andrew Reugger, Partner and Director of Strategy for media buying giant GroupM told Marketing Land, he’s anticipating Verizon’s investment will pay off in “a richer quality of digital media buys for brands both traditionally and programmatically” as mobile ad spend on video ads, in particular, trends upwards with user behavior.Reugger, like others we spoke with, is looking forward to the new options media buyers will have in mobile with a new powerhouse competitor in the mix. “It will also be nice to see the 80 percent of current mobile ad spend shift away fro…

Reaping The Email Personalization Payoff

Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would still make sense: Any of us respond better to a personalized query, a sales pitch that hits our individual pain points or aspirations, the right offer that arrives at the right time …But, of course, there’s plenty of data to make the case, too:Experian’s 2013 Email Market Study showed personalized subject lines delivered 26 percent higher unique open rates overall, with travel companies experiencing the “biggest boost” from personalized subject lines — 65 percent!The same study showed how personalized promotional emails listed transaction rates and revenue per email six times higher than non-personalized emails.According to Aberdeen, personalized emails improve click-through rate by an average of 14 percent and conversions by 10 percent.Listrak found that 77 percent of consumers are likely to make additional purchases if an option that matches their p…

Copie Editor Wantd, Applie Within

Do you cringe when you see a typo in a headline? When you see “ecommerce” instead of “e-commerce,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text?Well, here’s your big chance to eliminate these pesky problems, at least on the virtual pages of Marketing Land and Search Engine Land! We’re now accepting applications for a Copy Editor position, which is described in more detail below.This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock — i.e., this is not always a 9:00 a.m. to 5:00 p.m. position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing.Copy Editor/Editorial AssistantThe Copy Editor/Editorial Assistant is a member of the the Third Door Media editorial team that works with both the Features group and News team to ensure content meet…

WhatsApp Competitor Telegram now Sends 2 Billion Messages Everyday, Doubles User Activity in Five Months

Telegram announced today that it is now delivering more than 2 billion messages everyday. The instant messaging client, which is available across multiple platforms, has seen its user activity grow double in the last five months.
As of earlier this year, Telegram had more than 50 million users using the service. Telegram completes with WhatsApp, a Facebook-owned messenger which has more than 800 million monthly users, as well as Viber, WeChat, and Hike.In order to stay relevant in the game, Telegram has been aggressively introducing new and essential features to its platform. Last month, for example, the company added a feature called ‘Active Sessions’ to help a user monitor the devices he/she is logged in with. The company also added the two-step-authentication feature to bolster internal security. It is one of the only messenger apps with this feature .

Another feature that separates Telegram from others is its built-in support to allow users to send a file as large as 1.5GB to their…

Millennial-Mobile “How-To” Searches Explode On YouTube

Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.”Much of this activity on YouTube is happening on mobile devices. According to Google, “91 percent of smartphone users turn to their smartphone for ideas while doing a given task.” Google also reports that the largest demographic group doing these “how-to” lookups is Millennials.Perhaps most interesting to marketers, the company points out that roughly 30 percent of Millennials report buying a product as a result of watching a how-to video. Google refers to these “how-to” mobile queries as “moments of intent.”Google’s post uses examples from brands and retailers to illustrate how “how-to” content on YouTube can drive sales:Top paint brand Valspar’s YouTube channel has content that spans from project inspiration and color guidance to painting processes and tools, helping people throughout the p…

What Amazon’s Entry Into The Home Services Business Means For Local Marketing

Amazon recently launched Amazon Home Services, a new marketplace for local businesses to sell professional services to customers. Using this new service, customers can purchase and schedule professional services, from electricians to landscapers to yoga instructors.So, why is Amazon getting involved in selling home services? The better question might be, why wouldn’t they?According to data provided to us by ERSI, consumers spent over $600 billion on local service providers in 2014 — including home maintenance, housekeeping services, lawn and garden care, and more. There is clearly money to be made — especially when you factor in the 85 million customers who purchase a product on Amazon which requires some sort of professional service (according to Amazon’s internal data). This market is huge, and Amazon is primed to take advantage of it.Amazon Home Services has a business model that could be extremely disruptive and will almost certainly impact businesses such as Angie’s List and Yelp…

Send Personalized Tweets & DMs in Bulk from a Google Spreadsheet

Introducing Twitter Merge, a new Twitter app that will help you send personalized tweets and direct messages (or DMs) to multiple Twitter users in one-go. You create a template for the tweet, specify a list of Twitter users and the app will take care of the rest. The Twitter Merge app, like Gmail Mail Merge, also runs inside a Google Spreadsheet but instead of emails, this one allows you to send customized tweets and DMs in bulk.Let me share a scenario where such an app may be useful.Say you are a brand and you are trying to organize meetings with Twitter users in various cities on different dates. You want to send them invites on Twitter but it would take just too much effort to compose the tweets or DMs manually. You thus create an invite template and add the Twitter user names in a Google Sheet. The Twitter Merge app, using that template, will send a personalized tweet (or DM) to every handle listed in the sheet automatically.Here’s a sample Tweet template and the corresponding twe…

Lily is the Coolest Drone Camera you can Pre-order for $499

Drones are becoming increasingly popular, be it for aerial videos, surveillance or for action sports. We’ve talked before about AirDog and Hexo, two autofollowing drones which have managed to get funding of more than $1 million on Kickstarter. Today we’re talking about a similar device, but one that comes with its own camera and with a better following technology.Lily Camera is a smart drone which flies itself, and you don’t need a controller to maneuver it. You just throw Lily in the air in order to start a new video, and it will automatically start following you thanks to a GPS tracking device that you wear on your wrist. Both the drone and the GPS receiver are waterproof, so you will be able to use it when it’s raining or while you’re rafting.Lily is described as the world’s first throw-and-shoot camera and it can shoot HD pictures and videos. You can pre-order Lily for $499 but after pre-sales are over, the device will be priced at $999. The device is compact and portable, as it s…

TunnelBear Brings Its Popular VPN Service to Chrome

As awesome as the Web is, it too has a dark side. Companies you rely on every day are tracking your online movement, for example, vicious minds continue to eavesdrop on your data, and then we’ve some publishers that won’t stop catering horrendous ads. There are tools to circumvent all these, but it would require more investment and efforts from your end, and high resource usage from your computer’s. Meet TunnerBear, a virtual private network tool with over 5 million userbase. The company has just now released a Chrome extension that serves as the Swiss Army Knife for all your internet woes.There are a number of things that separate TunnelBear from the rest. Its user interface, for instance, is straightforward, a thing that is apparently too much to expect from a tool of this league.Interestingly, TunnelBear doesn’t fully work as a traditional VPN tool. Quite the contrary, it only encrypts the data streaming to your browser and out of it. The data, as the company says, is protected wit…

World’s First 10-Core Processor Helio X20 With Improved Power Usage Is MediaTek’s bid at High-End Phones

It’s no secret that MediaTek has an obsession with the number of cores it puts inside its processors. The chipmaker was the first company to manufacture an octa-core mobile processor back in 2013, and two years later, the company is ready to take the next major step: a 10-core (deca-core) system-on-chip. It brings with it substantial improvements to network capabilities while also reducing the power consumption. This is company’s latest attempt to lure in customers in developed nations as it continues to seize control in the emerging regions.The Taiwan-based company has announced the Helio X20, its new flagship processor for smartphones and tablets. The Helio X20 is the successor to X10 (also known as MT6795), and brings with it the first 10 core system-on-a-chip design. These cores are arranged in a tri-cluster orientation stacked against dual-cluster big.LITTLE CPU designs, which as the company claims, saves up to 30 percent off the power consumption over a standard implementation o…

Facebook Instant Articles: A Slippery Slope For Google To Do The Same, Hurting The Web?

Today, Facebook announced Instant Answers, a way for publishers to post stories directly on Facebook. We’ve known this would be coming, and there’s been some debate over whether it’s good or bad. But I’d say none of that has been as strong as if Google had done the same. It could, potentially causing the web to be swallowed up by two gatekeeping giants.Allow me to demonstrate how easily Google could mimic Facebook. Here’s the top part of Facebook’s press release announcing the move. I’ll I’ve done is replace the word “Facebook” with Google and made a few other small changes:Today we’re excited to introduce Instant Results Articles, a new product for publishers to create fast, interactive pages articles on Google Facebook.As more people get their information news on mobile devices, we want to make the experience faster and richer on Google Facebook. People search for share a lot of information articles on Google Facebook, particularly on our mobile app. To date, however, these pages st…

Facebook’s Instant Articles is Here with Quick Loading News Feed & Revenue Share for Publishers

The much rumored publishing platform by Facebook is finally here. Billed as Instant Articles, the new product lets publishers host their content directly on Facebook, and in return gather data as well as revenue share. The idea here is to cut down the time taken for opening of the article on publishers’ own websites after the user clicks on link on Facebook.People share a lot of articles on Facebook, particularly on our mobile app. To date, however, these stories take an average of eight seconds to load, by far the slowest single content type on Facebook. Instant Articles makes the reading experience as much as ten times faster than standard mobile web articles.Facebook has partnered with The New York Times, BuzzFeed, National Geographic, and six other outlets whose article will show up as part of Instant Articles globally on the iPhone App (android version is incoming). In addition to making the articles load super fast, Instant Articles will provide a suite of interactive features t…

Facebook Brings The New York Times, BuzzFeed And Others Aboard With “Instant Articles”

Facebook’s publisher outreach program is finally launching.The social network announced early this morning that it will start hosting content from publishers directly on its platform with a new product called “Instant Articles.”The move has been long anticipated; Facebook was known to be negotiating with publishers about terms of the deal for the last several months. There are nine launch partners — The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild — with the Times, BuzzFeed, the Atlantic, NBC and National Geographic expected to post stories in the format Wednesday morning.Facebook says Instant Articles are designed to load quickly on users’ mobile phones — at launch they will be available on the Facebook iOS app. Here’s the rundown from Facebook’s blog post announcingthe new product:As more people get their news on mobile devices, we want to make the experience faster and richer on Facebook. People share a lot of articles o…

Review: Desk App For Mac – Blog From Desktop With Ease

As a writer, sometimes I wish I can just disconnect myself to internet & keep writing whatever is into my head. Do you also feel the same at times? This is one reason; I love desktop writing apps. When I was on Windows, I used Windows live writer, and now when I’m on Mac I […]Review: Desk App For Mac – Blog From Desktop With Ease is a post from ShoutMeLoud - Shouters Who Inspires

from ShoutMeLoud

P2P-Based Bleep app Offers Encrypted Chatting and Free Voice Call

BitTorrent Inc, the software firm which is known for its infamous torrent client by the same name has launched an encrypted messaging app called Bleep. Much like its torrent app, Bleep works on the peer-to-peer network. First released in private alpha last year, Bleep is now available in stable form for Android, iOS, Windows, and Mac platforms. The app offers ephemeral messaging, and free voice call among other interesting features.Bleep doesn’t require any personal information — email address, or phone number — at the time of registration. You can still feed those data, if you want, and it will be used to notify you when your friends have joined the chatting app. But typically, all you’re supposed to do is pick a nickname.The company is touting Bleep’s P2P network reliance that makes it possible for it to function without storing the files on cloud. The company says that since there is no server anywhere, hackers can’t target a particular location to steal content. Bleep stores infor…

Google Releases First Apple Watch App: Google News & Weather

Google has finally released an app for the Apple Watch, the Google News & Weather app.Google made no official announcement about this. Rather, it was a quiet update of the existing Google News & Weather app for iOS, which may have been spotted first by ZDnet. It’s hard to say, as multiple sources are now reporting on it.There’s nothing fancy about the app. In fact, as best I can tell, only the “news” part functions. No weather information is provided on the Apple Watch.Tapping on the app brings up the the first of several headlines that you can scroll through by swiping. Some headlines have photos, which you can view by scrolling down:There’s no ability that I can see to read more about any of these stories on your watch. Nor is there any ability to get updates from particular sections of Google News, such as technology or business or any custom sections you may have created, as the full app offers on the phone. It’s only showing the latest headlines.So far, I haven’t had the …

Report: Facebook Engagement Surges Year Over Year For Top Brands

With all the talk about organic reach for Facebook Pages shrinking to next to nothing, you might think that there would be a corresponding drop in brand engagement on the social network. But according to a new report from analytics provider Simply Measured that’s not the case, at least for major brands.In fact, total Facebook engagement for the top global brands has surged 43.5% in the last year, Simply Measured reported today in its Facebook 2015 Industry Report that tracks Facebook activity by the Interbrand 100. And the increase has come despite brands making 5% fewer posts in the last three months compared to the same months in 2014.Brands have dialed back their Facebook posting even more — 12% — since the fourth quarter of 2014, and their total engagement level has remained flat, dropping 0.11% according to the report. That, Simply Measured concluded, is a sign that major brands are being more strategic with their posts, concentrating on quality rather than flooding the zone. It’…

Marketing Day: Verizon To Buy AOL, What Counts As A Video View & A “State Of The Web” CMS Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Nissan To Award Altima To The Winner Of Its #AltimaChaseSweeps Social Scavenger Hunt
The car brand is leading interested consumers on a three-week scavenger hunt, delivering clues via its social media presences.How The Right Social Insights Can Boost Your Click-Through Rates
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III.Millennial Media, 33Across Go All In On 100 Percent Viewability
Both companies are using Integral Ad Science to verify viewability and get ahead of the industry as it transitions to charging advertisers for ads that are seen.Gigya Launches App Exchange for Customer Identity Management
Identity management firm opens IDX Marketplace to highlight integrations with Adobe Campaign, hybris Software, Krux, Optimizely, Oracle Marketing Cloud an…