Skip to main content

Posts

Showing posts from May 14, 2015
Instapage

Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success

Last week, the Humane Society of the United States, with help from Rokkan, released an unbranded video entitled Same Day Pups: Puppy Drone Delivery. It was both cute and horrifying. Cute because, well, puppies. Horrifying because it envisions a world in which pets are plucked from Amazon-style warehouses and shipped as if they were a piece of unfeeling cardboard.The hoax video, which has achieved close to 400,000 views on YouTube and 2.2 million on Facebook since April 30, was designed to raise awareness of puppy mills. In the video, a family is seen ordering a puppy from a website called samedaypups.com. The selected puppy is then delivered by drone. On the SameDayPups site, a headline screams, “Drone delivery from trusted breeders.” If you click the “Find A Puppy Button,” or anywhere else for that matter, you are met with a message that reads:“Puppy drone delivery does not exist. But ordering puppies like a product is real. 99 percent of puppies sold online come from puppy mills wher…

What Mobile Millennials Want: Structure Without Obligation

We’re all so busy these days. If it’s not work, it’s drinks with old friends or a date with a neglected Netflix queue. But what’s actually keeping us busy?The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in women’s paid work and advances in technology contributed to a 35 percent decline in unpaid household and childcare work, The Atlantic reported.Furthermore, research indicates that as wealth grows and leisure time increases, the perception of feeling busy skyrockets. This particular group is referred to as the “Harried Leisure Class,” a term coined by Swedish economist Staffan Linder that, to a degree, describes millennials.I don’t want to overgeneralize, but the challenge of marketing to millennials exists because they are so unlike their parents’ generation.Millennials don’t want a car, a house (just yet), or a TV, according to Goldman Sachs. Why would they when Uber gets them around, Airbnb offers a …

Microsoft’s Hyperlapse app Fixes Shakiness in Time-Lapse Videos

Microsoft wants to fix one of the most annoying issues people who record a lot of videos while skiing and doing similar activities face: shaky footages. The company is today releasing Hyperlapse, an app that hammers and cements over the video to convert it into short, steady time-lapse clips. Hyperlapse is now available for download on Windows, Windows Phone, and Android platforms and is free to use.The app surprisingly has the same name as Instagram’s Hyperlapse app which the Facebook-owned company released last year. But the oddity goes a week further. Microsoft Research division had posted a teaser about this new technology a week before Instagram released this is as a standalone app.Before you install the app on your phone or computer, do note that Hyperlapse isn’t going to speed up your hour long shaky videos. The app, instead, processes your shorter footages using its algorithms and stabilizes the results. This separates Microsoft’s app from Instagram’s as the latter uses gyrosc…

Want To Win Fights With Your Web Designer? Use These CRO Tactics

Normally, I’m a pretty peaceful person. But sometimes there are things worth fighting for.When conversion optimization faces off with other forces in the digital marketing world, sparks will fly.As conversion rate optimization pros (CROs), we need to understand that we are the spear tip of Web marketing. Design is important. Social media is enormous. SEO is essential. UX is critical. Content marketing is imperative. All those things are clutch. But when it comes down to it, conversion optimization is what makes the whole effort turn into money.Every aspect of marketing is entirely useless unless it produces conversions.And that’s why some things are worth fighting for. In particular, I want to focus on several aspects of Web design, and how they aid or conflict with conversion optimization.A Word About Web Design, And How It Applies To Conversion OptimizationFirst, allow me to set the stage for the discussion that will follow.What does Web design have to do with conversion optimizatio…

Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]

Turns out users aren’t using their lunch breaks to make in-app purchases. Whether it be in games, retail, travel or other commerce apps, users are much more likely to make purchases before and after work, according to a study from AppLovin and TUNE.AppLovin, a marketing automation and analytics platform, and attribution firm TUNE studied millions of transactions and billions of data points on US mobile users from the first quarter of 2015 to understand how in-app purchase behavior differs from online e-commerce patterns.The study shows that most weekday mobile revenues and usage occur at 7:00 AM and PM. In fact, pre-workday morning revenues topped evening revenue patterns.In-app revenue per hour peaks at 7 AM and 7 PM, normalized to Pacific Time. Interestingly, usage rates are relatively low in the hours before the workday starts, and climb throughout the day, peaking at 8:00 PM.While online e-commerce is typically expected to perform well on Mondays, in-app purchase revenues were high…

Microsoft Launches Lumia 540 Dual-SIM in India for Rs.10199

Microsoft is looking forward to increase its presence on the highly lucrative Indian mobile market, and it hopes it will get some help from the newly launched Lumia 540 smartphone. There’s nothing extraordinary about this device, to be frank, but it’s a decent new device which makes its entrance into the Lumia family. The smartphone is available for a price of Rs.10,199, which is around $160.Regarding its most important specs, the smartphone features a 5-inch display, has a quad-core 1.2GHz processor, comes with a 8 MP main back camera and has 8 GB of internal memory. The device is rated as 3.5G, which is something in the middle between 3G and 4G LTE. Here’s the entire rundown with all its specs and features:1.2 Ghz quad-core Qualcomm Snapdragon 200Windows Phone 8.1 with Lumia Denim8.6 mm thick, weighs 152 g5-inch display with 1280 x 720 resolution pixel density of 294 ppi8 GB internal memory, expandable up to 128 GB with a microSD card, 1 GB  of RAM, free cloud storage up to 30 GBRep…

A New Way To Look At Hiring An Agency

Digital marketing agencies are a whole lot different than they were even a year ago. Straight-up channel management is part of an increasingly broad picture that includes complex attribution across devices and channels, technology solutions management, fast-evolving consumer expectations, and more. Compare a thriving agency from 2010 to a thriving agency today, and it’s not apples to oranges; it’s apples to gourmet fruit salad.As in any dynamic industry, the only true constant is change. So why are so many companies still using the same old approach to hiring those agencies?In this post, I’ll look at outdated hiring practices and why they don’t work, and then I’ll propose two significant (but often overlooked) factors that should matter in your hiring process going forward.Out With The OldTurnover happens roughly every two to three years even when an agency is doing a great job. It’s rare for agencies to boast 6- to 10-year clients. But why is that? What gets in the way?It goes back …

First Impressions: Yuphoria – YU Turns on the Style! [Video & Photo Gallery]

The Yureka, the first phone launched under the YU brandname (which represents the Micromax-Cyanogen tie-up in India), was a runaway hit, selling almost half a million units in India. And while it had many virtues (good hardware, killer price, Cyanogen, et al), one department where it seemed to be on the ordinary side was appearance and design. No, the Yureka was not an eyesore by any means, but it was not a phone designed to attract attention or possess flaunt value.Its successor is a very different kettle of fish in that regard. Yes, it too has a respectable spec sheet (a 5.0-inch 720p display, Qualcomm Snapdragon 410 processor, 2 GB RAM, 16 GB storage, 4G LTE support, 8.0-megapixel and 5.0-megapixel cameras), but unlike its predecessor, the Yuphoria does score in the looks department. No, we would not call its appearance unique – it reminds us very strongly of the Lumia 830 and Lumia 925 at different points- but at its price point (Rs 6,999/$110), it certainly is one of the most str…