Skip to main content

Posts

Showing posts from May 18, 2015
Instapage

MediaTek Develops its own Pump Express Plus Tech to take on Qualcomm’s Quick Charge

MediaTek is continuously ‘improving itself’ in order to become a more serious rival to the leader in mobile chip-making – Qualcomm. We’ve seen the Taiwanese company already announce world’s first 10-core processor from the Helio family of chips and now fresh news show us that they’re working on another innovative technology.MediaTek is allegedly working on its own fast battery charging technology for mobile device, and it already has a name for it – Pump Express Plus. According to GizmoChina, the new technology is found in the low-end MT6732 and high-end MT6595 chipsets, and it will also be present in newer chips that come out.To make use of this technology, your smartphone needs to be Pump-enabled and you also need a compatible charger. Furthermore, the first phone to nativel support Pump Express Plus is said to be the Koobee Halo 3. Perhaps MediaTek has chosen to partner with a little known company so that it could see how its processor will perform.

There seem to be three levels at …

5 Psychological Hacks That Will Make Your Pricing Page Irresistible

If you could pack sheer psychological power into a single page of your website, which page would you want it to be?I’d want it to be my pricing page.The pricing page is where your customers make a decision. You want them to make the right decision. You want them to make the decision to buy that will give them the greatest value, and give you the maximum effect.The following are five psychological hacks that will allow you to guide users exactly how you want them to go. Each of these psychological insights is founded upon research and real-world application. All you have to do is understand them and implement them.1. Decoy Effect: Place A Third And Mispriced Option To Nudge Customers Toward The Preferred PurchaseThe decoy effect occurs when customers are presented with a third option (a decoy) that causes them to choose the higher priced of the two original options.Notice what happens in this video. Duke professor Joel Huber conducted an investigation into the decoy effect, also known a…

Squeeze More Opens And Clicks From Your “Broadcast” Emails

If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a one-size-fits-all email can be an effective weapon in your marketing arsenal (occasionally), it’s important that you also aim properly and use the right ammo to hit your target audience.The simplest ways to get more engagement (opens and clicks) from your message is to segment your email list into different groups and tailor the emails you send specifically to those groups. Relevance wins.Segmentation 101: Buyers Vs. ProspectsAlthough there are countless segmentation strategies that a business might adopt, most everyone can make the distinction on their email list between “buyers” and “prospects.” Though the distinction may seem arbitrary, it isn’t — and you can tailor your message to address these different groups and yield a higher ROI on your emails than you could if you just sent out one blanket message.As an example, an email to previous buyers can acknowledge …

10 Best Android Apps & Games This Week

I know you’ve missed our usual weekly roundup with some of the best new Android apps and games, so we’re back, as always, compiling only the best of the best. If you missed the previous collection, go ahead and have a look at it now, and you’ll find there such titles as Mortal Kombat X, Plunder Pirates, Yallo and others. Also, check out our sister roundup with some of the best new iPhone and iPad apps, as well. This time, we too have a lot of awesome apps and games to share with Android users, so go ahead and start reading!Grim Fandango Remastered ($14.99)Grim Fandango is a dark comedy neo-noir adventure game which was originally released back in 1998. The game has now been remade into the Grim Fandango Remastered title for Android users, featuring repainted, hi-res character textures, new, dynamic lighting, classic score re-recorded with a full live orchestra, over 2 hours of exclusive developer commentary, concept art browser and more. Described as ‘one of the most acclaimed adventu…

10 Best iPhone and iPad Apps This Week (May 18th)

Did you read about that crazy rumor that says the iPhone 6S is going to be the most amazeballs “S” upgrade ever? With the RAM finally jumping to 2 GB, camera to 12 MP and maybe even Force Touch on the iPhone. Force Touch! On the iPhone! Crazy rumors man (I try to stay away from rumors and not to read too much into them, but boy do I want this one to be true).Anyway, we’re here to get you excited about some other, slightly more tangible things – apps. This week, we’re going to talk about a really fun arcade game, getting a burner phone number using an app (The Wire would be so much different in 2015) and an iPad app update that will make Banksys out of art noobs. Let’s get started.1. App Store’s Free App of the Week: QuetzalcoatlThe weirdly named Quetzalcoatl is this week’s free app of the week. It’s a really simple puzzle game where you need to drag the “snake” by its head and get it to the block with matching colors (“Snake” in quotation marks because of course it’s a modern minimal …

Storytelling In A Data-Driven, Cross-Device Era

Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there is no shortage of information shared between brands and consumers. And although there might appear to be an overload of information, marketers are the ones responsible for building great stories to pique our interest and influence our decisions as consumers.With the adoption of digital, marketers have a unique opportunity to build their story across channels and devices and tailor it to different audiences.People tend to remember stories better than a single message. As Rudyard Kipling once claimed, “If history were taught in the form of stories, it would never be forgotten.” The same notion applies in the world of marketing.Know Your Audience Using DataEntertainers are frequently advised to “know their audience” before performing. Information resonates best with people who understand it and find it meaningful.In the digital storytelling universe, thi…

How Google Could Offer “All Access” News Subscriptions & Help Journalism

People pay for services that provide access to a wide range of music, TV shows, movies and even books for a low monthly fee. Why not the same for news content? Perhaps such a service offered by Google — call it Google News All Access — could help the search giant with the criticisms it has taken from some publishers while also helping the journalism those publishers and others produce.Attacks On Google By PublishersOver the years, Google has faced no lack of attacks from newspaper publishers who have positioned Google as some type of monster aimed at stealing their traffic. In Spain, Google closed Google News last year (sort of) after a news link tax was passed there. Sweden’s considering one. Germany passed one that caused some publishers to reverse their positions.(As an aside, these attacks make the move by some publications to participate in Facebook Instant Articles bizarre. Google gets attacked as a newspaper rival for sending publishers huge amounts of free traffic directly to …

Make International Phone Calls from your Mobile even without the Internet

How do you make international calls from your mobile phone? Mobile carriers often charge exorbitant rates for international phone calls but you can Internet based services like Skype or Google Hangouts and call any landline or cell phone number in the world for a low per minute fee.All you need is a mobile phone connected to a Wi-Fi hotspot and some credit balance in your account for making the phone call. You can use these VoIP apps when travelling overseas as well and make significant savings for both domestic and international calls.Now consider a scenario where you have a mobile phone but there’s no Wi-Fi around and the 3G/4G services are either slow or unavailable. Would you still be able to place calls through any of these apps? The answer is obviously in the negative but there’s at least one app that has figured out a unique solution to this common problem.The app, known as Ringo, lets you make international calls from your mobile phone but “without” requiring the Internet. It …

Gionee Elife E8 Confirmed to Launch in China in the Second Week of June

If you are planning to purchase a top-of-the-line smartphone, you might want to hold that urge till next month. Chinese smartphone manufacturer Gionee tells us today that it will be launching the much-awaited Elife E8 around the second week of June.While the company is shying from sharing any other details about the upcoming phone, the Elife E8 recently stopped by at the Chinese certification portal Tenaa revealing important information.As per the listing, the E8 sports a 6-inch AMOLED display with QHD (1440×2560) pixel resolution. Inside the device sits a 2GHz octa-core chipset (unspecified brand) paired with 3 gigs of RAM and 32GB of expandable internal storage.Other features of the smartphone include a 23-megapixel sensor placed at the back and a 7-megapixel shooter upfront. It will have a 3,520mAh battery, which seems just about enough to keep the device running all day. On the connectivity side, the device supports 4G LTE, 3G, Wi-Fi and other standard features. On the software fr…

Oppo R7 Specification, Images Leaked Ahead of Its Launch on May 20

Chinese smartphone manufacturer Oppo plans to launch the R7, its forthcoming smartphone at an event on May 20. But its partner e-commerce portal JD.com is seemingly isn’t as patient. The shopping portal has listed the smartphone on its website ahead of the event, giving us a sneak peek at the full specification, design, and price tag of the upcoming phone.For those who were looking forward to the arrival of the Oppo R7, the good news is that the new smartphone is no slouch at the spec sheet. As per the listing, it sports a 5-inch FHD display with 441ppi. It is powered by an octa-core 1.7GHz 64-bit Snapdragon 615 chipset paired with Adreno 405 GPU. Other specification includes 3GB of RAM, and 16GB of internal storage which can be expanded using a microSD card should you need more storage. On the camera front, it flaunts a 13-megapixel sensor at the back and an 8-megapixel snapper upfront. The device is powered by a rather low 2,320mAh battery.On the connectivity front, the Oppo R7 supp…

Apple Acquires GPS Startup Coherent Navigation, Could Announce Big Updates to Maps at WWDC 2015

Apple has acquired Coherent Navigation, a company that focuses on hyper-active GPS, in what seems like an effort to bolster its mapping capabilities. The Cupertino-based company is ill-famed for its subpar mapping competence as witnessed in the mega Apple Maps fiasco in 2012. Neither of the companies shared financial details of the acquisition.Coherent Navigation brings High Integrity GPS system to the table, something which as the company describes, is accurate within a few centimeters — compared to three to five meters in a vast majority of consumer-grade global positioning systems. Apple could tap on Coherent’s technologies and expertise to improve its mapping product though as you would imagine, Apple isn’t telling exactly what it plans to do with its new acquisition.Interestingly enough, Paul Lego, former Coherent CEO had joined Apple Maps team earlier this year. The company later brought in co-founders William Bencze and Brett Ledvina as local engineers to the company. Coherent …